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Photographer Sean Sprague gives us a promo that mocks itself and the whole idea of sending promos. It certainly raises questions and challenges the system of self-promotion. Sean says, “I’m not a big self-promoter and have been frustrated with getting work seen by art directors. I have sent out fine art prints, postcards and booklets with some success, but not overwhelming. So when it came time to do anot

Photographer Adam Jones just rebranded himself and got a new logo from Kevin Fenton Design. He’s got a whole new site, cards from moo prints, mini portfolio books he made himself and more. This redesign touches all the points of a portfolio package from portfolio book to online presence and promotional materials. Everything is well thought out and integrated into the same visual look and feel. The logo has a co

  Hey Everyone, Larry Volk and I are excited to announce that we are hard at work on a 2nd edition of our No Plastic Sleeves book published by Focal Press. I am working on a major overhaul to the “Online Portfolios” chapter as so much has changed in the last few years! And I need your help! I’m looking for some good examples to feature in the book. If you would like to nominate your site or som

Many of you have probably never done a promo before and are reluctant to take on something more costly and time consuming. So, start simple. An effective promo can be as basic as a postcard. For example, check out photographer Marcus Smith‘s new (and first) promo. With great imagery and a short contextual message these postcards do the job! Marcus told me, During football season this past winter, I was approach

It’s so important to stay in touch. A holiday or new project presents a great opportunity to create a meaningful promotion to remind people of what you can do. For holiday promos, try not to get too cliché and instead create something that reflects who you are. For example, check this out. Photographer Lee Love sent this promo to key potential advertising and editorial clients for Valentine’s.   

In the creative fields, it always helps to love what you do. There’s no better way to express that feeling than with personal work. And it can make for some strong promotional material. For example, check out this new series by photographer Josh Kohanek entitled, “The Painted Desert“. Josh says, “Lately the intention has been to produce imagery I’d continue to shoot even if it meant another so

For all you college seniors out there – Congratulations! You are almost done! With school that is. And at the very beginning of what I hope will be a long, rewarding career. If you’re smart you are armed with a top notch portfolio book, website, resume, and promotional materials. If not, no time like the present – hurry up and make one! If you’re having trouble check out my book (with co-autho

I really enjoyed this portfolio for los angeles based lifestyle photographer, Bryan Alano. Unique material choice, great craft and attention to detail. The denim makes this a real stand out and it’s meaningful and relevant – saying much more than your standard portfolio cover. It makes me want to see the work inside even more! Bryan took a risk doing something different and I think it really pays off. Wit

Kristen and Chris Barker came up with a great old school idea to help promote the new school reality of the convergence of photo and video. Creating a flip book! Looks like they had a lot of fun making it too! Kristen told me, My husband and I are Kristen and Chris Barker. We are a lifestyle photography and web video content creation team. We love following NPS and are continually inspired. So thank you so much for p

Is your portfolio of the traditional big, bulky, leather bound kind? It’s probably really impressive to view in person. But expensive to make multiple versions of and not so great to target specific folks and mail out. Enter the era of online, print-on-demand services. I’m most familiar with Lulu, Magcloud, and Blurb. Many of these services have greatly improved their color management solutions within the

Luke Copping has some great advice I wanted to share with you. In his own words - “Towards the end of 2012 I started planning some large changes to my marketing plan and how I promote myself. I had two major goals for these changes: to make my blog a central part of my marketing plan, and to get away from generic promo e-mails that had little more functionality than a traditional print postcard. I am lucky in t

It’s always a good idea to create a promo that’s entertaining and interesting to look at. If you can make that promo something people would actually keep around and use – well that gets you bonus points. Case in point, check out photographer Jonathan Hanson‘s 2013 Calendar. Jonathan says, “In September I made a post asking readers to choose between the two layouts below for my January ma

Fun Valentine’s promo created by Alaska House on behalf of Big Leo and photographer Melissa Punch. Love their concept that plays off of Melissa’s last name. And the image really stands out and is perfectly modern, edgy and fun for the holiday. Alaska House says, Its hard not to fall in love when a client comes to you and says ‘So I’ve got this image, lets think of something to do with it.’ With Valentines

Resourcefulness and collaboration with friends makes this well done holiday promo from photographer Ashley Gieseking a fun and tasty treat. The personal touch is extra nice. Ashley says, “For our client holiday gifts this year,, I partnered with my friend, Hilary Clements (CD at Moosylvania), to create a modern cookies and milk themed card. Cards were printed locally by Top Graphics on a matte paper and are 5&#

Recently I featured very cool and unique business cards for photographer Matt Dutile. He’s followed up with this fun new promo. This promo is such a great way for a travel and lifestyle photographer to frame his work. The “boarding pass” looks and feels so authentic – something that really takes things to the next level when referencing the iconography of a given visual system. Matt takes thin