Hand Made Self-Promotional Book by Loz Ives

Because Studio. / http://www.becausestudio.co.uk/index.html

Because Studio. is the independent design practice of Loz Ives, a young chap from the north of England who has a keen eye for detail, simplicity and relevance within the work he produces.

Working across a varied range of disciplines, from branding and print to website design, every project is approached with a fresh mindset, from initial research and concepts to final production, with the one constant being the aim to create engaging, well crafted solutions.

Folio 1
Limited run of 50 hand made self promotional books showing a selection of projects from the last 6 months. Singer sewn on the spine with a perforated wrap around and packaged in black bubble packs.

Finding Inspiration: Brady Fontenot’s New Promotion

You never know when inspiration will strike. But for the visually curious, there’s no shortage of things to inspire. Recently, photographer, Brady Fontenot found inspiration in a tire shop in New Orleans.

I asked Brady about his recent promotion and this is what he had to say –

“This tire shop is in New Orleans and I’ve been sort of mesmerized by it for the longest time. Finally stopped by one day and talked to Mr Joe., the owner, about taking some photos. He approved and of course these are the results. I had all these great photos and I have a friend who is a really amazing designer so I asked him about doing a piece with them. His name is Nessim Higson and he runs a successful design studio called IAmAlwaysHungry(IAAH). He’s the one who came up with the initial poster concept and the packaging. The idea behind the greasy packaging and the stamping and all of that was to draw you in and hopefully make the viewer feel at least a tinge of what I feel every time I ride by St Claude Tires and what I felt while I was hanging out there taking pictures. Also, it’s not in the pictures but, a note will be included w/ each promo sent out and those will be written on order slips like you would get from a tire shop or mechanic or similar. We want the viewer to feel like they were at the shop. The difference in this poster arriving in a plain envelope versus the made up ones we did is huge in my mind. In terms of appealing to creatives who are in position to hire me it will hopefully give the impression that I pay attention to the details, am willing to go the extra mile to do it right and am able to collaborate with others to complete a project.

Ness actually had me go back and shoot details of signage and other things at the shop so we could incorporate that into the design. He then took that and had stamps made from some of the signage which is what you see stamped on the envelope. One stamp says “No Cash Refund” another says “No Loitering, No Crack Selling, No Cat Selling. NOPD Will Be Called” and the third is “ If You Don’t Work Here Don’t Hang Here.”

These are being used in a couple of ways. Posters w/ envelopes are being sent to creatives to solicit meetings while I’m in New York for the summer and just as general promo pieces. We are also placing them around New Orleans at the tire shop and various boutiques and coffee shops and what not as give aways.

As of now we are working on a second poster and are planning to continue to do one every few months.”

http://www.bradyfontenot.com/

Scratch & Sniff Promotion Campaign & Video

Melissa Hennessy of Hennessy Represents recently shared their unique direct mail campaign & a very funny short spot they created to help promote the campaign. Definitely memorable.

Melissa had this to say about the project –
“In the 6 years I’ve been an agent we’ve sent out everything from postcards to water bottles, to expensive multi-page books, etc., hoping to make the “keep” pile of creatives. What seemed to be a hit were our scratch n sniff postcards- a single image card, with no plastic sleeve, & a one inch circle that invited you to “scratch here.” So with our second print run, we thought why not put out a teaser video? It could announce the mailing date so creatives could be on the lookout, and we’ll play off of the interactive nature of the sniff/scent circle & the types of things creative receive in the mail. We’re really poking fun at ourselves, but saying we understand how much stuff is sent out. The feedback so far has been very positive & we’re glad that it’s being viewed as something purely meant in jest, with no suggestion that plants of any nature inspire creativity ”

Portfolio of Michael Winokur

When it comes to designing and constructing your portfolio it’s tough to do it all yourself.
There’s just so much that goes into the creation of a successful portfolio book, not to mention a website and other materials. Often you’ll need to solicit some help from experts in a particular area. However, you still need to be as informed as possible about the process and the components that will shape the “look and feel” and direction of your portfolio. That way, when you do ask for help, you’ll be able to not only find the right people to suit your needs, but also to participate in a dialogue about just what you want.

And that’s exactly what photographer, Michael Winokur did when it came time to create his own portfolio book.

In his own words,
I don’t remember how I heard about Nicole Andersen Book Arts but I remember being very impressed with Nicole’s craftsmanship, style and attention to detail. This was quite a few years ago when she still had her business in Oakland. (Sometime later she moved and turned her business over to her associate, Eriko Yahiro.)

• The shipping case was custom made by Tenba based on one of their other case designs.
• The Sage green and black that Nicole suggested for me have been my “corporate” colors ever since and find their way into all my collateral.
• When Nicole originally made the post-bound book for me there weren’t very good choices in double-sided printing papers. My first book was bound by mounting front and back sides together with spray glue and using linen tape for the hinges. Now I print double sided, leave a margin for the hinge and make holes for the posts with a hand hole punch – much easier.
• The 5×7 mini portfolios represent recent projects, so they provide for a different kind of editing than the main portfolio which shows a variety of work.
• The mini-portfolios are very simple, and affordable to make, they are photo prints, spray-glued together and then cut and wire-o bound by my local print shop.”

http://www.nabookarts.com/
Eriko Yahiro















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Portfolio of Designer, David Arias

Smart looking, comprehensive portfolio package for graphic designer David Arias. Includes portfolio book, resume and website.

I recently made this portfolio book for the purpose of showing my design work to potential clients and potential studios during initial meetings. It’s a perfect bound, 246 page book. The front and back covers of the book is my personal identity “DA”. – David Arias, http://arias.ca/

No Plastic Sleeves Book Wins Award

The Bookbuilders of Boston chose our book as one of three winners for best cover and interior design under the category of “professional.” Thanks to Focal Press for all their work and support in the design of this book.

http://www.bbboston.org/pageAboutUs_BookShowWinners.cfm

NY Photo Festival 3D coverage project

Immerse yourself in the NY Photo Festival, May 2010

Press Release
“International Photo Festival Turned Into Virtual 3D World – Using an innovative technique, the event is being captured and turned into a 3D online display, allowing anyone to visit at any time, even after the actual event is over.

The New York Photo Festival (NYPH), the first international photo festival in the United States, is among the first organizations to employ an exciting new method to bring their event to the entire world. The festival, which showcases the future of contemporary photography, gets underway May 12th in the DUMBO (“Down Under the Manhattan Bridge Overpass”) section of Brooklyn. But for the second time it will also be captured and rendered as a 3D online world, available to virtual visitors anywhere and at any time via the Web.

The 3D “coverage” is being executed by DUMBO resident Martin Lenclos. Lenclos creates 3D online experiences of actual events, through the interplay of photos and video interviews, all set in an evocative 3D representation of the event’s environment. Soon after an event begins, a virtual version is launched, which those interested can then visit and explore, both contemporaneous with those attending the event live, or at any point thereafter. The rendered 3D world immerses visitors in the environment of the event, and vastly expands the number of people who can experience it.

In association with BOX Creative LLC, a New York-based design firm, Lenclos has been developing the Flash-based application since 2008. Lenclos calls this 3D coverage “a new journalistic and artistic model for the representation of events, designed for proliferation throughout the web.” Like YouTube videos, the completed multimedia piece can be embedded in Websites and blogs, greatly expanding the potential exposure. Event organizers provide partners and interested media with a simple embed code for easy sharing.”