Great Advice from Wonderful Machine’ s Sean Stone & Maria Luci

Last week, I went to the Flash Forward photography festival in Boston, MA to hear Maria Luci & Sean Stone from Wonderful Machine talk about “An Introduction to Branding and Marketing.” They provided a lot of great practical advice and resources for emerging photographers. Check out a couple of excerpts below. And for a look at their entire presentation, go here.

Words of advice:

Print Portfolios
• Update once a year
• Should be visually consistent with site, but not a printed version of web portfolio
• Will be a conversation piece for face to face meetings, so if you can afford something impressive, do it.
• Pick production materials that suit your style and brand
• Huge number of options, prices, and levels of flexibility
  

Ways to market yourself:

• Web site
  
• Press Releases
  
• Source books
  
• Bulk Print Mailers
  
• Editorial Credits
  
• Reps
  
• Contests
  
• Individual Emails
  
• Print Ads
  
• Blogging
  
• Picture Agencies
  
• Targeted Print Mailers
  
• Social Networking
  
• Phone Calls
  
• Mass Emails
  
• Portfolio Meetings