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Developing a Brand Statement – Discovery

Excerpt from “No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers”, Chapter Two: Branding. “You now have to decide what ‘image’ you want for your brand. Image means personality.” – David Ogilvy, Founder Ogilvy & Mather, Infamous Advertiser Defining Your Own Brand Attributes A good place to start thinking about your own brand statement is by r
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At the Bookstore

Here are a couple shots of our book at the bookstore – east coast meets west coast. Thanks to photographers Marcus Griep and Winni Wintermeyer for the photos. If you happen to come across our book in a Barnes & Noble or Borders bookstore, please take a quick shot of the book and email w/ location to danielle@noplasticsleeves.com. Much thanks! Burlington, MA Courtesy Marcus Griep San Francisco, CA taken w/
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About Brand

Excerpt from “No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers”, Chapter Two: Branding. The primary function of your portfolio is to present a collection of your best work in order to communicate your experiences and capabilities, in hopes of securing a position or client. While this purpose cannot be forgotten, your portfolio can also be taken much further. It can become a
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Matt Barnes’ “Rock Star” Promotion

Represented by Rochement Reps in the USA
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The Web & Print Portfolio of Winni Wintermeyer

Winni Wintermeyer » 3 am » San Francisco, CA
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Danielle Currier speaking @ “Thinking Creatively” Conference

The Industrial Design Society of America northeast regional conference comes together with Thinking Creatively to bring all attendees a collaborative experience for 2010. Hope to see you at the conference. http://www.thinkingcreatively.org/ Seventh: Thinking Creatively Design Conference Friday and Saturday, April 16th & 17th, 2010 at Kean University, Union, NJ
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Larry Volk & Danielle Currier Interviewed for Adbase

My co-author, Larry Volk and I were recently interviewed for Adbase as part of their ongoing “Insight” series. In the interview we discuss a number of issues regarding portfolios and the approach to the portfolio process as described in our book. To check it out visit – http://www.adbase.com/Podcasts/NoPlasticSleeves. Comments? Share your thoughts. Click here to comment.
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Tony Garcia’s Promotional Video & Mailers

Really fun promotional idea from LA based photographer, Tony Garcia. Now that’s a mailer you’ll remember. http://www.tonygarcia.com/ Tony Garcia Photography Promotional video from Tony Garcia on Vimeo. This is a video displaying Tony Garcia’s Promotional mailers.
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Kenneth Hamlett Promotional Video

Architectural photographer, Kenneth Hamlett recently worked with TurnHere to create the following promotional video. The storyline leads to a shot setup and then shows the final image – demonstrating the power of “seeing” an image, capturing, and transforming it. Kenneth Hamlett’s website: http://www.kennethhamlett.com/. Also, check out his blog, “I shoot things” at http://kennethhamlett.com/wordpre
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Book available at Barnes & Noble bookstores

I’m happy to report that our book, No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers, is available at Barnes & Noble bookstores across the U.S. It would be awesome to see the book at different B&N locations across the country. So if you happen to be in one, please take a quick shot of the book and email w/ location to danielle@noplasticsleeves.com. Much thanks!
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