Photographer Clark Vandergrift created this beautiful video as a means to reflect upon the loss of his mother at Christmas time. He says. “My middle son Morgan (8 years old) and I shot on 5 separate days for lighting consistency throughout the story (the edit and sound design was another week in the making). It was cathartic for both of us to shoot the film and feel the motivating force behind it. I originally intended to only show this film privately to family and friends. But I was encouraged by a colleague to make it public… of course upon doing so I needed a license for the music. Special thanks to Nan Wilson and Wieden+Kennedy for the license. ”
He then created a printed mailer with a QR code on it that sent the recipient to the video.