A Promo With Soul

A Promo With Soul


This promo from lifestyle and portrait photographer, Eli Meir Kaplan promotes a very cool project he’s doing on soul musicians from DC called Soul51. The packaging and cover design of this booklet really makes it a stand out.

Eli told me, “I’m a big fan of soul music and music in general and I’ve often wondered what happened to the artists whose records I would see in stores but didn’t become famous worldwide. In the 1960s and 70s Washington, DC, which is most often thought of as the city of the federal government, was one of several areas in the country to have a thriving soul and funk scene. Many of those musicians went on to help start a genre of music that is popular in the DC area today called go-go, which is sort of a cousin to hip-hop.

A lot of people feel DC should be the 51st state. I’ve started a blog that will feature portraits and interviews with 51 soul musicians from the area called Soul51. The promo, which I sent to a select group of clients and people I’d like to work with, was meant to resemble a 45 inch record.”