This is such a fun, well designed “special” launch promo that shows lots of personality to announce the co-branding of HollenderX2. Jordan Hollender and Diane Collins, the NYC based photography duo HollenderX2, met at the School of Visual Arts and married a short time later (10 years). Diane told me, “We knew we wanted to show a little bit about ourselves and show something that was both professional, quirky and humorous. We used the silly shots of ourselves because we wanted to have our personalities match the type of work we are showing. The same images of us that are shown on the promo are also shown on the about page of our site.
We knew we wanted to be able to have the images stand on their own – so we didn’t want to print a booklet or have anything bound. This way we could add new images and tailor the promos to the person / company we were sending to. For the launch mailer, we are sending out about 8-9 postcards – for future mailings, we plan on sending out 3-4 postcards with the blue bands in a branded envelope as our follow up promo.
We are sending our blue boxes to ad agencies and some mags – basically people and places we really would love to work with.”
They spent a lot of time working with their awesome designer, K. Nicole Murtagh