Blend of Form and Function Embodies Brand

Blend of Form and Function Embodies Brand


For farm to table food photographer, Jennifer Silverberg it made sense to source local materials and talent to create her exquisitely crafted portfolio. It’s a beautiful work of art in and of itself that is both meaningful in material choices and functional encompassing both book and ipad. The logo is laser etched on the wood exterior as well as the plexi iPad cover. Industrial magnets hold the two halves of the portfolio together. There’s also a peekaboo leave-behind section and a trench for the iPad to stand for hands-free viewing.

Jennifer says,

“My rep and I put our heads together when trying to hone my brand and develop a portfolio that will hopefully be grabbing people’s attention. Being located in the middle of the country can definitely have it’s advantages, one of them being, I live pretty close to BoosBlock HQ. If you’re not familiar.. tell a chef friend… they’ll know… John Boos makes some of the best cutting boards, butcher blocks, countertops, etc.. in the country.

I went up to his showroom, bought a couple of cutting boards, and found someone crazy enough to take on this project with me. I had it cut in half lengthwise, cavities carved out and lined with linen tea towels (from another local resource) to house my portfolio, iPad, and leave behinds. I figured as a farm to table food photographer.. the materials couldn’t be more appropriate.”

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