Rule29 had the chance to work with longtime collaborator and friend, photographer Brian MacDonald on his new film and production company called Wonderkind Studios, as well as an accompanying blog, Chasing Wonder. As Brian writes – Wonder is elusive. It appears in unexpected places. It leads us down unknown paths. It surprises us. The more we try to define it, the harder it is to catch. It’s as though it only shows up when we let go, when it is not forced. It’s that “unexpected beauty”. It’s that “ah ha” moment. Rule29 worked on creating a mark, materials and blog that was simple and helped frame a background for Brian to tell these stories.