This award-winning, professional looking brand identity for MacDonald Photography was created by Rule29 of Geneva, IL. It’s a superb example of an entire visual identity package, established through a strong logo, bold color palette, memorable copy and unique construction. As with this example, when all pieces of your promotional and professional materials are visually connected, you’ll be sure to stand out from the crowd and remain memorable.
Art Direction: Justin Ahrens, Principal and Creative Director
Designers: Justin Ahrens and Kara Merrick
According to Justin Ahrens’ bio -
“As founder and principal of Rule29, Justin Ahrens infuses his strategic creative firm’s credo of “making creative matter” into every project. With clients ranging from non-profit organizations to Fortune 500 corporations, Justin strives to continuously expand the boundaries of R29′s design, collaborative approach and creativity to deliver unequaled results. His passion for his profession is evidenced by Justin’s involvement in design community organizations. Having served several years on the HOW Conference Advisory Board and more recently on the Create Magazine Advisory Board, Justin is also a member of the STA and AIGA having held AIGA board positions in Arizona and Chicago.
Other work being done is Justin’s and Rule29′s involvement with Life in Abundance and their work in the slums of Northeast Africa. To make creative matter in the world both in the US and in Africa is a core benefit to being a creative from the R29 perspective. Justin’s award-winning work resulted in being chosen by Graphic Design USA as one of the top designers to watch in 2004. His work can be seen in leading industry publications and books including Communication Arts, HOW, PRINT, Graphis, Create, Rockport Publishers and STEP. Justin’s passion for design is only overshadowed by his passion for being home with his wife Sarah and their four amazing kids who think Dad’s job is listening to music, drawing pictures and playing on the computer.”
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