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Print Portfolios / Promos

A Promo With Soul

This promo from lifestyle and portrait photographer, Eli Meir Kaplan promotes a very cool project he’s doing on soul musicians from DC called Soul51. The packaging and cover design of this booklet really makes it a stand out. Eli told me, “I’m a big fan of soul music and music in general and I’ve often wondered what happened to the artists whose records I would see in stores but didn’t b
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Best Portfolios From Around the World – Malta

This undergrad portfolio book from designer, Andrea Meli from San Gwann, Malta has it all! It’s a showcase for Andrea’s strong brand design skills, excellent book and editorial design, and more. He even includes a 3D printed rendering of his logo (created in Cinema4D) – very cool! With business cards and a website Andrea is ready to take the design world by storm. Andrea says, “I had one goal;
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“The Romance of A Book” With Scott Mullenberg

This is a great share from masterful bookbinder, Scott Mullenberg. Scott told me, “I thought you might be interested in this video, by photographer David White, about Mullenberg Designs and the building of his portfolio. We spent 2 days filming ( I believe in April) and it was just released a couple weeks ago. We’re pretty pleased with what Dave created (post production is everything!).” Scott Mulle
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Best Portfolios From Around the World – Russian Federation

The design of this portfolio for Russian designer, Кочедыков Денис (Denis Kochedykov) is excellent. On the cover, the stripes act as a sort of collage of cropped, offset sketches & projects combined with playful typography that demonstrate a strong design sense while also giving us a look at the type of work included inside the portfolio. The visual look of the cover cohesively extends into the interior pages wh
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Best Portfolios From Around the World – Kuala Lumpur

The concept for this portfolio is communicated through a smart and interesting “two books in one” book form. It’s by designer, FuiTeng Chong of Kuala Lumpur, Malaysia. This custom, hand made portfolio not only stands out for it’s smart concept and execution, but it’s also practical and easily updatable through the utilization of an elastic cord binding. The simplicity of the visual desig
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Best Portfolios From Around the World – London

I’m starting a new series called “Best Portfolios From Around the World.” I’ve scoured the internet, looked through submissions and exchanged emails with many talented folks whose portfolios and other promo materials I’m excited to share with all of you. Each week I’ll add another “best of” in the series. If you think you’re portfolio should be a contender send me
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Best Portfolios From Around the World – Germany

I’m starting a new series called “Best Portfolios From Around the World.” I’ve scoured the internet and exchanged emails with many talented folks whose portfolios and other promo materials I’m excited to share with all of you out there. Each week I’ll add another “best of” in the series. If you think you’re portfolio should be a contender send me an email and I
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A Labor of Love: Sarah Lim’s New Portfolio

Photographer Sarah Lim made her most recent portfolio book herself. Making a book is an art unto itself and as with most art forms you either enjoy that process or you don’t. Clearly it also requires a certain level of skill and patience. All of which will show in the end result. The best hand crafted books are a labor of love. Sarah’s unique book is a nice example of craftsmanship and the pride she takes
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“Hats Off” to Dan Bannister for This Very Unique Promo

Wow! What a special promo this is from Canadian photographer Dan Bannister. It’s just one of a kind. Definitely a promotional piece for a few select clients that you really want to impress. I imagine these sitting on the desk of quite a few agency creative directors. It’s a reminder everyday of the unique vision, exceptional skills and creative mind that Dan has to offer. So, while probably on the more ex
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NPS Promo

Thought I would share a “leave behind” promo that I designed for speaking engagements and conferences that Larry and I participate in. It started out as a simple postcard and evolved from there into a double-sided fold out piece. The concept plays with the NO (and opposite) YES established in our “No Plastic Sleeves” brand. I print and score myself to save on cost. As a mailer I use a clear tr
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Brookelyn Photography Lookin Good

Recording memories, something every professional and amateur photographer knows something about. This beautifully designed and crafted promo kit for Brookelyn Photography celebrates recording memories both with the photographic image and written word. Photographer Brooke Fitts of Brookelyn Photography explains - “I hooked up with the amazing team at Hum Creative a few months back to chat about all things packag
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Promotional Effort Is A Long Term Investment

When I received an email from photographer Marshall Troy sharing his summer promotion, I was blown away by how nice it was! Troy said, “To get into the spirit of summer, the idea was to send a ‘picnic basket’ to some dream clients that work with food – magazines, ad agencies, brands, reps, etc. We sent out about 12. We had boxes custom made to look like picnic baskets, inside and out, and then
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Concept Driven Magazine (And More) Gets Attention & Assignments

This is an impressive first promotion from photographer Brandon Haynes. With a specific target audience in mind (editorial and music/entertainment based clients), he was smart to chose a concept for his magazine – “Light v Dark.” The theme helped to frame the work and provide a cohesive context for the sequence of images that ranged over several bodies of work. But Brandon’s promo package does
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We Are The Rhoads Promo 2013

This smartly designed newspaper/magazine features some of Chris and Sarah Rhoads‘ favorite work. Type and image work beautifully together in this striking layout. Extra consideration with a gold foil deboss on the cover and the inclusion of perforated leave behind cards really make this a stand out promo. Sarah says, “The promo we sent out this year was an oversized newspaper/magazine hybrid at 15″
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Nate Luke’s “Musky Old School”

Photographer, Nate Luke‘s “Musky Old School” promo is a great example of a promo that captures a “look and feel” created through specific visual references along with copy that together draws you in. This piece thoughtfully brings together image, typography, texture and form in a well considered promo piece that takes you along on a journey into the the Northwoods of Wisconsin. Nate says
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Meaningful & Versatile New Logo for Photographer Marcus Smith

Your logo design is a graphic representation or symbol of your professional self. It should be used consistently across your promotional and business materials as an identifying mark. Logos can be more or less specific to a particular subject, industry, aesthetic style and of course one’s name. The strongest logos are meaningful and versatile, holding up across medium, format and varying sizes. A professional l
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Eye-Catching Promo by Shelby Duncan

Celebrating spring, photographer Shelby Duncan‘s DIY promo package catches the eye – right from the get go with the use of clear plastic envelopes. This creative and smart idea gets you to the lush, colorful image right away, tempting one to see more! The use of text combined with the image (as an incomplete sentence cropped off the card) also helps to lead one on to the next image. Nice concept! Shelby t
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Discard Your Promos Here

Photographer Sean Sprague gives us a promo that mocks itself and the whole idea of sending promos. It certainly raises questions and challenges the system of self-promotion. Sean says, “I’m not a big self-promoter and have been frustrated with getting work seen by art directors. I have sent out fine art prints, postcards and booklets with some success, but not overwhelming. So when it came time to do anot
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Total Package & Cool Vibe for Photographer Adam Jones

Photographer Adam Jones just rebranded himself and got a new logo from Kevin Fenton Design. He’s got a whole new site, cards from moo prints, mini portfolio books he made himself and more. This redesign touches all the points of a portfolio package from portfolio book to online presence and promotional materials. Everything is well thought out and integrated into the same visual look and feel. The logo has a co
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Simple & Effective – Marcus Smith’s New Promo

Many of you have probably never done a promo before and are reluctant to take on something more costly and time consuming. So, start simple. An effective promo can be as basic as a postcard. For example, check out photographer Marcus Smith‘s new (and first) promo. With great imagery and a short contextual message these postcards do the job! Marcus told me, During football season this past winter, I was approach
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