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Recently I featured very cool and unique business cards for photographer Matt Dutile. He’s followed up with this fun new promo. This promo is such a great way for a travel and lifestyle photographer to frame his work. The “boarding pass” looks and feels so authentic – something that really takes things to the next level when referencing the iconography of a given visual system. Matt takes thin

This magazine promotion for photographer Ryan Allan is clean and straight forward, making for a nice presentation of his work. Ryan told me, I had wanted to do a promo magazine for quite sometime and after seeing a couple issues of Norway’s skate magazine Dank ( http://dankmag.com/magazine/ ) I knew I wanted it to have a similar feel. I contacted Dank’s designer Jørn Aagaard ( http://www.jornaagaard.com )

Well done, cohesive marketing campaign for photographer Mike Tittel.   Amanda Friend of Wonderful Machine says, “A few months ago, photographer Mike Tittel called about tackling something he’d never tried before: a full-scale, organized marketing campaign. His challenge had our copywriter Maria Luci, photo editor Honore Browne, and myself (designer) brainstorming ways to take Mike to the next level of mark

Photographer Dana Neibert‘s website and promotional work was some of the first work that I featured. It can be seen in my No Plastic Sleeves book published a few years ago. It was nice to get an email from him recently and check out what he’s been up to since. Check out his latest promotion. The box is meticulously designed and made, each containing 23 prints that can be pinned up and referenced when need

I am blown away by the amazing talent of photographer Jeremy Bales! From concept, story development, photography, design and final execution this booklet, titled Hellgate is an outstanding example of self promotion. An amazing amount of work went into the creation of this collaborative piece. It was completed just in time for Halloween and is just so much fun to look at and read! I’m so happy to have received a

Unique custom metal portfolio for Canadian photographer, Karyne Bond. Great concept and excellent construction makes this a stand out portfolio. Karyne told me, My initial need was to have a portfolio that could be transformed according to the different practices which I may submit my work to, being a photographer, retoucher, graphic designer and the fact that my work is changing rapidly. So, I wanted to be able to c

Photographer Matt Wittmeyer recently shared this holiday promo with me. Matt said, “Here are some photos of a client gift holiday promo I sent out to clients this week. I partnered with a floral designer and graphic design for this piece.”

I recently received a great little gift in the mail – Wonderful Machine’s 2012 holiday gift/promo. This year they sent hand made camera ornaments to almost 200 creatives on their “Nice” list. They were made by designer Brendon Luci. Check out an interview with him : http://blog.wonderfulmachine.com/2012/12/paper-cameras/#

Authentic, Memorable, Sustainable. These are some of the important traits of a brand identity. It’s about a logo of course, but shouldn’t stop there. The color palette, materials, typeface, style of imagery – all of these contribute to symbolically identify you and your business as they are consistently and thoughtfully extended to all aspects of your promotional materials. Such is the case for phot

As the days get shorter (it’s getting dark at 4pm here in New England) and colder, summertime memories feel far away. That is until I see Michael Indresano‘s wonderful summertime promo, which conjures warm sunshine, cool drinks and lazy summer days.  ”Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention. Well, we like to keep our clie

This is the perfect business card for travel and lifestyle photographer, Matt Dutile. Great concept and fun execution! Matt told me, A little over a year ago I made the move to NYC from Phoenix and knew I wanted a brand revitalization to go with it. A friend who had opened his business a few months back had worked with the crew over at The James Agency  and they put together some creative collateral I really enjoyed.

British photographer and film maker Timothy Cochrane shows off his work in this well done newspaper style promo. Tim told me, “[It's] in the style of a newspaper, the idea being trying to show a client what the photos look like in a tangible printed format.” The newspaper format works well in featuring Tim’s photographs and it’s a smart idea to add context to the images. A newspaper format als

Great concept for the presentation of this body of work by photographer Noah Webb. This “passport” to Berlin is part of a series that Noah has done, each book dedicated to a place he’s visited and photographed. They really do look and feel like authentic passport books. Check out his Passport to Italy. Noah told me, “When people ask me what type of photography I like best, I usually respond th

This timely project by photographer Richard Freeda is titled “New American Voters” and images newly naturalized US citizens and 18 year-olds who all will be voting for the first time in the Nov. 6 Presidential election.   Rich told me, “This direct mail piece was a collaboration with my Connecticut-based designer April Miolla and myself. Looking for a different way to engage the audience with s

This promo for photographer Matt Nager is a nice little hand made box containing a note, 10 prints, and a hand made weaving from Oaxaca, Mexico. The box and note work well to help promote work from a recent trip Matt Nager took to Mexico. Weavers. Fall 2012 Promo Mailer. from Matt Nager on Vimeo. Matt says, “The box was made by Mullenberg Designs and follows my branding through the last year and a half both in

Australian photographer Danny Cohen‘s new promo is one of the coolest “postcards” I’ve seen yet. Who doesn’t love a pop-up card! Danny says, “I’ve had a busy year shooting mainly advertising work and I’ve just finished launching my new brand and promotion. I decided to attempt to create a promo piece that creatives wouldn’t have seen before, especially from a phot

Recently, UK-based travel photographer Julian Love worked with Wonderful Machine to promote his latest project, a collection of images following the journey of Clara Hayward, a young woman traveling from London to Istanbul in search of adventure in 1931. This is a very thoughtful promotional project, right down to the wonderful visual references and period details that draw one into the nostalgia of the story. ItR

This logo design and portfolio was recently submitted to me by Luis Azevedo, a photographer in Portugal. I loved his cool, modern look for the logo – working off of a contemporary, funky typeface. With a graphic design background, he also designs and makes his own portfolios and promotions. Check out his most recent portfolio book.

Photographer Jennifer Whitney‘s brand is eye-catching, distinct and memorable. A simplified shape, joined letterforms and of course a great color (love the purple!) is all you need. Choose some paper with a little texture and you’ve done yourself proud. The color and typeface extend to Jennifer’s other marketing components unifying the whole “brand” package. Jennifer says, “After l

Check out this eye catching promo celebrating stories and images from Italy – created by photographer Peter Taylor. Makes for a great mailer. Peter says, “I had been trying to figure out a couple of things since the beginning of 2012. One, how best to promote the stories from Italy and, two, what kind of big promo to do this year. Then it hit me, just combine them! The idea of doing a small newspaper/news