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Authentic, Memorable, Sustainable. These are some of the important traits of a brand identity. It’s about a logo of course, but shouldn’t stop there. The color palette, materials, typeface, style of imagery – all of these contribute to symbolically identify you and your business as they are consistently and thoughtfully extended to all aspects of your promotional materials. Such is the case for phot

As the days get shorter (it’s getting dark at 4pm here in New England) and colder, summertime memories feel far away. That is until I see Michael Indresano‘s wonderful summertime promo, which conjures warm sunshine, cool drinks and lazy summer days.  ”Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention. Well, we like to keep our clie

This is the perfect business card for travel and lifestyle photographer, Matt Dutile. Great concept and fun execution! Matt told me, A little over a year ago I made the move to NYC from Phoenix and knew I wanted a brand revitalization to go with it. A friend who had opened his business a few months back had worked with the crew over at The James Agency  and they put together some creative collateral I really enjoyed.

British photographer and film maker Timothy Cochrane shows off his work in this well done newspaper style promo. Tim told me, “[It's] in the style of a newspaper, the idea being trying to show a client what the photos look like in a tangible printed format.” The newspaper format works well in featuring Tim’s photographs and it’s a smart idea to add context to the images. A newspaper format als

Great concept for the presentation of this body of work by photographer Noah Webb. This “passport” to Berlin is part of a series that Noah has done, each book dedicated to a place he’s visited and photographed. They really do look and feel like authentic passport books. Check out his Passport to Italy. Noah told me, “When people ask me what type of photography I like best, I usually respond th

This timely project by photographer Richard Freeda is titled “New American Voters” and images newly naturalized US citizens and 18 year-olds who all will be voting for the first time in the Nov. 6 Presidential election.   Rich told me, “This direct mail piece was a collaboration with my Connecticut-based designer April Miolla and myself. Looking for a different way to engage the audience with s

This promo for photographer Matt Nager is a nice little hand made box containing a note, 10 prints, and a hand made weaving from Oaxaca, Mexico. The box and note work well to help promote work from a recent trip Matt Nager took to Mexico. Weavers. Fall 2012 Promo Mailer. from Matt Nager on Vimeo. Matt says, “The box was made by Mullenberg Designs and follows my branding through the last year and a half both in

Australian photographer Danny Cohen‘s new promo is one of the coolest “postcards” I’ve seen yet. Who doesn’t love a pop-up card! Danny says, “I’ve had a busy year shooting mainly advertising work and I’ve just finished launching my new brand and promotion. I decided to attempt to create a promo piece that creatives wouldn’t have seen before, especially from a phot

Recently, UK-based travel photographer Julian Love worked with Wonderful Machine to promote his latest project, a collection of images following the journey of Clara Hayward, a young woman traveling from London to Istanbul in search of adventure in 1931. This is a very thoughtful promotional project, right down to the wonderful visual references and period details that draw one into the nostalgia of the story. ItR

This logo design and portfolio was recently submitted to me by Luis Azevedo, a photographer in Portugal. I loved his cool, modern look for the logo – working off of a contemporary, funky typeface. With a graphic design background, he also designs and makes his own portfolios and promotions. Check out his most recent portfolio book.

Photographer Jennifer Whitney‘s brand is eye-catching, distinct and memorable. A simplified shape, joined letterforms and of course a great color (love the purple!) is all you need. Choose some paper with a little texture and you’ve done yourself proud. The color and typeface extend to Jennifer’s other marketing components unifying the whole “brand” package. Jennifer says, “After l

Check out this eye catching promo celebrating stories and images from Italy – created by photographer Peter Taylor. Makes for a great mailer. Peter says, “I had been trying to figure out a couple of things since the beginning of 2012. One, how best to promote the stories from Italy and, two, what kind of big promo to do this year. Then it hit me, just combine them! The idea of doing a small newspaper/news

This is an incredibly fun and clever promo – and a great idea if you shoot portraits. I’m sure it’s a keeper for those that received one. Michael says, “The Make a Face puzzle is a customized Rubik’s cube that I sent out to perspective clients as a self-promotion this year. Working in portraiture, lifestyle, film and even animal photography faces are my true subjects. The idea of the puzzle wa

First, target your audience. Second, give them something with your brand on it that they will like and want to use. Third, go a step further – give them something they will like, use and take with them to where other potential clients will see it and subsequently your brand. Now, that’s smart marketing, and just what Nate Powers did with his new promo. It’s a bit on the expensive side, but in this c

This promo for photographer, Lou Mora, shines with a superb concept. Everything is excellently crafted and has a great tactile quality to it. The yellow phone offers such a wonderful surprise – because it’s not a gimmick but actually functional. It’s such a great idea to meld the “old” style phone that plugs into your smartphone. And of course the concept is – Call Him! For the car

Daniel Blackman, a freelance designer from the UK, recently emailed me to share his latest promotion. It’s a wonderfully fun “in the box” visual parody. What a great way to stand out! Daniel says, “the idea is that these would be printed up and given away to prospective clients or employers with my portfolio packed neatly inside as a foldout brochure (in a burger style of course) – It would be

When I went to the link Photographer Daniel Castro sent me regarding his latest promo, I must say I was captivated right away. The project itself and promo idea is so much fun, engaging, and grabbed my attention right away. Daniel says, “I recently completed a personal project involving photographing hundred of folks lips with a polaroid camera, and then hitting the streets again and convincing strangers to pos

Figuring out the right way to promote yourself can be tricky at times. Marketing takes time, effort and cash. Working with friends can help to inspire, encourage and provide support throughout the process. Plus it’s just more fun. Check out the very first promos from GRAIN, “a photography collective, started as a friendship between three like-minded photographers working at the Naples Daily News, a South

Luke Copping's new portfolio is definitely a looker! It's so well designed and crafted thanks to Luke's collaboration with designer, Nubby Twiglet.

  This past June, photographer Kerry Shaw sent 150 balloon promos to Art Directors, Print Producers and Buyers all over Toronto. This is such a fun idea and sure to stand out! Kerry says - “There’s always talk about Art Directors, Print Producers and Buyers tired of the same old overload of promos that usually just end up in the recycling bin… In response, I wanted to do something a little extr