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For all you college seniors out there – Congratulations! You are almost done! With school that is. And at the very beginning of what I hope will be a long, rewarding career. If you’re smart you are armed with a top notch portfolio book, website, resume, and promotional materials. If not, no time like the present – hurry up and make one! If you’re having trouble check out my book (with co-autho

I really enjoyed this portfolio for los angeles based lifestyle photographer, Bryan Alano. Unique material choice, great craft and attention to detail. The denim makes this a real stand out and it’s meaningful and relevant – saying much more than your standard portfolio cover. It makes me want to see the work inside even more! Bryan took a risk doing something different and I think it really pays off. Wit

Kristen and Chris Barker came up with a great old school idea to help promote the new school reality of the convergence of photo and video. Creating a flip book! Looks like they had a lot of fun making it too! Kristen told me, My husband and I are Kristen and Chris Barker. We are a lifestyle photography and web video content creation team. We love following NPS and are continually inspired. So thank you so much for p

Is your portfolio of the traditional big, bulky, leather bound kind? It’s probably really impressive to view in person. But expensive to make multiple versions of and not so great to target specific folks and mail out. Enter the era of online, print-on-demand services. I’m most familiar with Lulu, Magcloud, and Blurb. Many of these services have greatly improved their color management solutions within the

It’s always a good idea to create a promo that’s entertaining and interesting to look at. If you can make that promo something people would actually keep around and use – well that gets you bonus points. Case in point, check out photographer Jonathan Hanson‘s 2013 Calendar. Jonathan says, “In September I made a post asking readers to choose between the two layouts below for my January ma

Fun Valentine’s promo created by Alaska House on behalf of Big Leo and photographer Melissa Punch. Love their concept that plays off of Melissa’s last name. And the image really stands out and is perfectly modern, edgy and fun for the holiday. Alaska House says, Its hard not to fall in love when a client comes to you and says ‘So I’ve got this image, lets think of something to do with it.’ With Valentines

Resourcefulness and collaboration with friends makes this well done holiday promo from photographer Ashley Gieseking a fun and tasty treat. The personal touch is extra nice. Ashley says, “For our client holiday gifts this year,, I partnered with my friend, Hilary Clements (CD at Moosylvania), to create a modern cookies and milk themed card. Cards were printed locally by Top Graphics on a matte paper and are 5&#

Recently I featured very cool and unique business cards for photographer Matt Dutile. He’s followed up with this fun new promo. This promo is such a great way for a travel and lifestyle photographer to frame his work. The “boarding pass” looks and feels so authentic – something that really takes things to the next level when referencing the iconography of a given visual system. Matt takes thin

This magazine promotion for photographer Ryan Allan is clean and straight forward, making for a nice presentation of his work. Ryan told me, I had wanted to do a promo magazine for quite sometime and after seeing a couple issues of Norway’s skate magazine Dank ( http://dankmag.com/magazine/ ) I knew I wanted it to have a similar feel. I contacted Dank’s designer Jørn Aagaard ( http://www.jornaagaard.com )

Well done, cohesive marketing campaign for photographer Mike Tittel.   Amanda Friend of Wonderful Machine says, “A few months ago, photographer Mike Tittel called about tackling something he’d never tried before: a full-scale, organized marketing campaign. His challenge had our copywriter Maria Luci, photo editor Honore Browne, and myself (designer) brainstorming ways to take Mike to the next level of mark

Photographer Dana Neibert‘s website and promotional work was some of the first work that I featured. It can be seen in my No Plastic Sleeves book published a few years ago. It was nice to get an email from him recently and check out what he’s been up to since. Check out his latest promotion. The box is meticulously designed and made, each containing 23 prints that can be pinned up and referenced when need

I am blown away by the amazing talent of photographer Jeremy Bales! From concept, story development, photography, design and final execution this booklet, titled Hellgate is an outstanding example of self promotion. An amazing amount of work went into the creation of this collaborative piece. It was completed just in time for Halloween and is just so much fun to look at and read! I’m so happy to have received a

Unique custom metal portfolio for Canadian photographer, Karyne Bond. Great concept and excellent construction makes this a stand out portfolio. Karyne told me, My initial need was to have a portfolio that could be transformed according to the different practices which I may submit my work to, being a photographer, retoucher, graphic designer and the fact that my work is changing rapidly. So, I wanted to be able to c

Photographer Matt Wittmeyer recently shared this holiday promo with me. Matt said, “Here are some photos of a client gift holiday promo I sent out to clients this week. I partnered with a floral designer and graphic design for this piece.”

I recently received a great little gift in the mail – Wonderful Machine’s 2012 holiday gift/promo. This year they sent hand made camera ornaments to almost 200 creatives on their “Nice” list. They were made by designer Brendon Luci. Check out an interview with him : http://blog.wonderfulmachine.com/2012/12/paper-cameras/#

Authentic, Memorable, Sustainable. These are some of the important traits of a brand identity. It’s about a logo of course, but shouldn’t stop there. The color palette, materials, typeface, style of imagery – all of these contribute to symbolically identify you and your business as they are consistently and thoughtfully extended to all aspects of your promotional materials. Such is the case for phot

As the days get shorter (it’s getting dark at 4pm here in New England) and colder, summertime memories feel far away. That is until I see Michael Indresano‘s wonderful summertime promo, which conjures warm sunshine, cool drinks and lazy summer days.  ”Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention. Well, we like to keep our clie

This is the perfect business card for travel and lifestyle photographer, Matt Dutile. Great concept and fun execution! Matt told me, A little over a year ago I made the move to NYC from Phoenix and knew I wanted a brand revitalization to go with it. A friend who had opened his business a few months back had worked with the crew over at The James Agency  and they put together some creative collateral I really enjoyed.

British photographer and film maker Timothy Cochrane shows off his work in this well done newspaper style promo. Tim told me, “[It's] in the style of a newspaper, the idea being trying to show a client what the photos look like in a tangible printed format.” The newspaper format works well in featuring Tim’s photographs and it’s a smart idea to add context to the images. A newspaper format als

Great concept for the presentation of this body of work by photographer Noah Webb. This “passport” to Berlin is part of a series that Noah has done, each book dedicated to a place he’s visited and photographed. They really do look and feel like authentic passport books. Check out his Passport to Italy. Noah told me, “When people ask me what type of photography I like best, I usually respond th