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Step 2: Brands Brand Wheeler, Alina. Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands. Wiley, 2006. Ogilvy, David. Ogilvy on Advertising. Vintage; 1st Vintage Books ed edition, 1985. Bedbury, Scott. A New Brand World: Eight Principles for Achieving Brand Leadership in the Twenty-First Century. Penguin, 2003 Inspiration Meggs, Phillip B. and Alston W. Purvis. Meggs’
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