Cootie Catcher Promo Catches Our Eye

Cootie Catcher Promo Catches Our Eye


This new promo for photographer, Noel Besuzzi is colorful, fun and upbeat. Noel worked with the terrific folks over at Wonderful Machine on a brand and strategy overhaul, including the creation of this promo.

According to Wonderful Machine
“Noel had this idea to have an interactive promo to send out to a select group of clients. Specifically, her idea was to design a cootie catcher with her images on each face. When Kim and I heard this idea we loved it because it perfectly represents Noel. As a kids and lifestyle photographer, she wanted something that was reminiscent of childhood and we couldn’t have been more excited to indulge her. First, we went back to Stacy for image selects. Stacy explained to us it was important for her to choose photos that would hold up well at such a small scale, work well together considering the Land and Sea themes, and be in sync with the overall color palette of Noel’s new branding. For the back image, Stacy wanted to pick something a bit more pensive that would act as a strong closing image. After all the images were selected it was time for a DIY lesson in creating a cootie catcher to figure out if this idea was even possible.

Kim and I called upon producer Morgan (our resident DIY-er) to help us execute the idea. How could we fold these in an effective manner to make sure the paper didn’t crack the ink in the images? Luckily for us, Morgan was able to score and fold all the promos in an impressively short amount of time. She’s crafty like that. To actually ship the promos, we wanted to keep it simple. Just the promo in a plain box with some craft paper and a well-executed mailing label.”

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