This is one of the better reels I’ve seen to date. It’s for photographer Luke Copping. It’s important to note that he worked with a professional film maker/editor (see below) – and it shows.
What makes it work so well? Let’s start with the audio track. It’s dynamic and a bit edgy without being overpowering. It drives the rhythm and pace of the visual imagery, which syncs well to it – sometimes shown at a slower pace (providing a nice counterpoint), but always on beat. The timing works. The reel shows many images, but they stay in the frame just long enough to appreciate them – some longer than others so it doesn’t get monotonous and continues to capture our limited attention spans. Notice that the images are typically shown with a slight motion on them, instead of hanging still and static in the frame. This helps to keep the momentum and rhythm/pace moving smoothly and fluidly through the sequence. Images “stick” only for emphasis. And of course there’s the sequence itself – bringing us through an impressive body of work in a compelling way. There are a number of transitions too (like zoom, cross dissolve, slide) but they all work well to enhance our viewing of the imagery instead of distracting from it.
A promo reel of my still photography work edited and remixed by Solomon Nero
Luke says –
“For the last few weeks I have worked with editor Solomon Nero to create and mix this reel of my still photography work. My mission this year has been to create experiences that exist outside of the standard postcard/e-mail static that so many creative buyers and editors have to sort through daily. I like making and sharing cool things that are a little more fun and personal – like this video and my recently released magazine promo.
If you enjoy this work I would love it if you would share this promo with others – and you can always see more of the work featured in this video in my main portfolio.”