Photographer Jennifer Whitney‘s brand is eye-catching, distinct and memorable. A simplified shape, joined letterforms and of course a great color (love the purple!) is all you need. Choose some paper with a little texture and you’ve done yourself proud. The color and typeface extend to Jennifer’s other marketing components unifying the whole “brand” package.
Jennifer says, “After leaving the San Antonio Express-News two years ago, I worked with Jasmine DeFoore to create a new logo and brand elements, reedit my portfolio, build a new website and blog, and create the first round of print promos as well as a new portfolio book for meetings. I chose to collaborate with local San Antonio designer Doris Palmeros and book maker Scott Mullenberg in Portland, ME and am really happy with the results. Due to a limited budget, we chose to tweak APhotoFolio template and a WordPress theme for the web presence. I also used Vertallee Letterpress in Austin for the business cards and stationary: ”