Focus Your Portfolio

Focus Your Portfolio


Your portfolio should be a well considered strategic positioning of your work. As Larry Volk (my co-author) puts it, “Creating a sequence for a portfolio of your works, even if they are varied by type of design or media, can contribute to a stronger, cohesive presentation. Just as with a sequence of photographs, the relationships within a page spread, as well as the pace and flow of your sequence, are not something to be overlooked. A well thought out portfolio should tell a story about your capabilities and your vision as a creative. What do you want your viewer to understand about you as a designer, and how do the selected works reflect that?”

Philadelphia based designer, Steve DeCusatis shared his portfolio with me recently. He told me, “I have my promo broken down into three sections – Identity, Iconography, and Typography. I’m a designer in Philadelphia that focuses on identity and branding.” Wonderful craftsmanship shines through in this portfolio. The logo design is also quite interesting and unique.