Steve & Anne Truppe of TRU STUDIO are a husband and wife photo and video team in Chicago. They came up with a fun idea that doesn’t just end once you receive the promo in the mail. Instead the promo invites recipients to participate and share. This is a great way to appeal to folks, build community and followers.
I also really enjoyed the clever way this promo was folded and the great copy used to support the idea.
They told me,
“We are sending out a new promo piece. It is a two-sided, folded poster that serves as an intro piece to get people familiar with the breadth of our work. We included some fun branded temporary tattoos that encourage people to Instagram or Tweet pictures of themselves sporting their mark.”