Great Concept Hits A New Home

Great Concept Hits A New Home


Marketing oneself is just like marketing a client. It’s about creating a message that is relevant, memorable and piques one’s interest. Then of course, you have to follow up with the goods. Photographer, Jason Myers‘ “Fresh” Promo hits home quite literally by announcing his new home in Nashville from West Palm Beach, Florida. It’s got a smart and fun message that shows his motivation, enthusiasm and chops. Gifts are always a nice touch too.

Delaney Dobson of Wonderful Machine told me,
“He explained that he recently re-located to Nashville from West Palm Beach, Florida to put himself closer to a broader base for regional and national clients. ‘This is a big move for me so I wanted to announce it as loudly, creatively and as targeted as I could’ Myers tells us via email. He regularly sends out 100 direct mailer cards, but only made 50 of the Fresh promos, sending most of them to regional clients (ad agencies, music labels, magazines) within traveling distance of Nashville. One of the smartest items in the Fresh package is a 21″ wide fold-out map highlighting cities in Myers’ range, with a handy guide showing the distance vs. hours in a car or plane. ‘My focus is to let clients know I’m closer than they think’”

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Jason says, “I’m sending 50 out to regional agencies/brands and magazines etc. Big step for me but I believe in marketing myself as much as I can. It’s a package “Fresh from Florida” to introduce me to the region. Includes Florida oranges, tervis tumbler, orange juicer, Florida honey, 15 prints with the stories behind them on the reverse and a custom map showing my travel times to relevant markets. Additionally, I made a 2min video introducing myself, why I’m moving and showcasing a bit of my personality.”

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