Fun promo from photographer, Brook Pifer. Newsprint is a great idea for a mailer. It’s a larger, multi-sequence format, less expensive to print, folds up great for mailing and lighter to ship. Mixing in the hashtag merges the “old” media of newspaper with the “new” media of social networking. Great way to keep things fresh.
Brook told me, “I’ve been inspired by how instagram and hashtags have integrated themselves into our world. Thought it would be a fun personal shoot to create a story based on #itsaschoolnightandiwentout. The entire piece is 16 pages.”