Holiday Card from Chen Design Associates


About the Company
Chen Design Associates was founded in 1991 by Joshua C. Chen. Clients include: Verve Coffee Roasters, SFMOMA, Chronicle Books, The North Face, Public Policy Institute of California, Timbuk2, Pottery Barn, Stanford University, Yoshi’s Jazz Club, San Francisco Symphony and EMI Capitol Records.

Over the years, Josh and his team have received national and international recognition for their ambitious yet relevant design thinking. Nods from not only industry leaders like AIGA, Communication Arts, Graphis, Metropolis, Novum, and Type Directors Club, but also from the broader mass media including A&E Cable, San Francisco Chronicle, dwell and Organic Style confirms that good design isn’t just for a select few — rather, it has the ability to speak and connect to everyone. Most recently, CDA was one of twelve firms hand-picked to be part of San Francisco Graphic Design, an attendance record-breaking exhibition at the SF Museum of Craft + Design, showcasing the rich and varied SF graphic design community.

About the project
Collaboration of three companies — PaperSpecs, Chen Design Associates and Full Circle Press. PaperSpecs provided the paper, we provided the concept and design, and Full Circle the letterpress printing.

The card is inspired by holiday/advent calendars, where you open one “window” a day. That, along with the old-school “Concentration” game show where you try and solve a rebus puzzle provided the inspiration for the holiday promo. We came up with 5 themes that people could choose — from the more standard “happy holidays” to the quirky “television, beer & general laziness” to customize their own holiday message.

- Joshua Chen, Principal & Creative Director, Chen Design Associates

diy_holiday_1 diy_holiday_2SM diy_holiday_3SM


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