This postcard promo for Nashville editorial photographer Josh Anderson really shines. Literally and figuratively. A gold foil stamp on one card shines in the light and is a nice special touch. But the thing that I most admired about this promo is the integration of typography and image into a unique, contemporary and stylish design. It’s a design aesthetic that not only looks great but also speaks to the “editorial” nature of Josh’s work. So it’s no surprise that Wonderful Machine designer, Mark Harris was involved with this great looking promo.
Mark told me, “Josh approached Wonderful Machine looking for a promo to mach his young/edgy/contemporary and design-y style. Perviously he already worked with a few clients that matched this style(Levis, Converse, Vice etc). So I thought It was important to showcase this on his promo as well. Originally the project was going to be just a simple postcard with a specialty treatment but I felt that like many other simple postcards they would most likely end up in the trash. Which is something I wanted to avoid. I gave Josh the idea of doing a postcard pack promo with a specialty treatment. The Idea for the stamps and pins came a little bit later but I thought they were great additions and worked well with his work and style. Josh was also a retired punk and into the whole DIY idea. So when I brought up the idea of doing 3 pins with a hand stamped front card to hold the pins he was on board totally. The front card was also useful in protecting the gold foil printed card. Something I added on for an extra kick to the promo. My reasoning behind this was to add value to the postcards. I mean who would throw away a gold foil printed card of the great “Jack White”? The 5 cards and pins were mailed to prospective clients in clear plastic envelopes. Which showcased everything inside.”