Just in time for Spring Break: An “Ab-tastic” Promo

Just in time for Spring Break: An “Ab-tastic” Promo


This promo comes to us from photographer, Ryan Donnell. He says, “The 17 x 22 inch poster, printed on newsprint, features some of the beefcakes that I photographed for Philadelphia Magazine back in 2010. The images ran in the 2011 Best of the Shore issue in a photo essay about New Jersey Shore lifeguards. And, hey, who doesn’t mind looking at 22-inches of ab-tastic men and imagining you were on the beach. Credit where credit is due: printing on newsprint was really Dave’s idea [his assistant]. Awhile back, Dave was telling me about experimenting with sending different media through his inkjet, including newsprint, and I immediately thought it would be the perfect timeless medium for the timeless image of a shore lifeguard.”

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  1. 1
    Gabriela Hasbun

    Hi- I love how timeless this piece is. I’m curious who he used to print the promo piece.
    someone recommended magcloud but I’ve never seen a physical piece. Let me know if you have any recommendations.

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