Architectural photographer, Daniel Piar, of Charlotte, NC, got in touch last spring about designing his logo. I was inspired by his photographic work and knew it would be interesting to work with a combination of letterforms (his initials or name) and architectural references to space and form. We both liked the idea of visually referencing architecture in the logo design as it spoke to Daniel’s area of expertise. I set off thinking about geometry in design and based one logo concept on the golden section proportions. I knew from my art history days that the golden section has been used in architecture for centuries. Creating a unique form that combined Daniel’s initials into the design in an interesting manner really brought the concept together. While there were a few logo design concepts that Daniel liked, this was the one that really resonated with him.
I also designed Daniel’s business card and letterhead. The letterhead design references the shape of the logo at the bottom of the page along with a little typographic grid and hierarchy for the contact info.