This magazine promotion for photographer Ryan Allan is clean and straight forward, making for a nice presentation of his work.
Ryan told me,
I had wanted to do a promo magazine for quite sometime and after seeing a couple issues of Norway’s skate magazine Dank ( http://dankmag.com/magazine/ ) I knew I wanted it to have a similar feel.
I contacted Dank’s designer Jørn Aagaard ( http://www.jornaagaard.com ) and we began talking about what I wanted. He got it right away and it didn’t take much to put together. I shoot a lot of skateboarding action and portraiture as well as commercial lifestyle work. I wanted to present both in a way that compliments each other. I’ve always thought of my style as raw street with a nod to fashion so I wanted the design to portray that as well.
I’ve been sending it out to the skateboard world but my focus is to attract clients that aren’t in skateboarding but want the skate/action edge. I’ve also been sending it to select agents.