Matt Barnes’ “Rock Star” Promotion

This edgy piece was submitted to No Plastic Sleeves by Clayton Rochement, founder of Rochement Reps, a commercial photography agency. It’s for photographer Matt Barnes, whose work can be seen here on the Rochemont Reps website. The promo received a PDN award in the extraordinary self promo category last year.

Clayton had this to say about the piece, “I art directed/designed a promo for him late last year that received a little press recently, including a PDN award in the extraordinary self promo category. Matt is a shooter that focuses greatly on music, and my concept was to make HIM the rock star. We produced a 7″ picture disc vinyl record, and pressed it with custom music by DJ Platurn ( Oakland, California). We included plenty of imagery within the promo, including many thumbnails, 4 main shots, and a 7×14″ two-sided bonus Poster.”

A download of the tracks is available at


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  1. Photo Editor Maggie Soladay Critiques Unconventional Promos | Jasmine DeFoore | Photo Editor & Marketing Consultant

    […] Wayne Brezinka (illustrator) Nashville, TN What: 45 rpm coaster and a promo card. So cool I had to pick include an illustrator.  When you go to his site the postcard image is top of page.  Everything ties in beautifully. I really liked this promo, Wayne’s work, and his website.  It’s a total coincidence that one of our art directors commissioned him the same week the promos arrived on their desks. (editor’s note: also check out Matt Barnes’ vinyl record themed promo) […]

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