New Logo Design for Adventure Photographer

New Logo Design for Adventure Photographer


I’m happy to share with you a logo design I just completed for Austin area adventure photographer Jacob Bodkin. This was a totally fun project for me to work on. Jacob had a good sense of what he was looking for and we were able to share different ideas back and forth. I had a lot of fun exploring various visual references to the outdoors and the elements, both in literal and abstract ways. Ultimately, Jacob wanted to go with a typographic solution that was a bit edgy, modern and cool. I modified an existing typeface and brought in a graphical element that was transformed from the letter “J” in his name to abstractly reference movement through water and air.

About the process working with me, Jacob says, “Danielle makes getting a beautiful and unique logo easy, taking all of your input and turning it into a piece of art for you to call your own. She is psyched on the creative process and a joy to work with!”

Below are some sketches and then the final result.
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