Oh The Possibilities

Oh The Possibilities


When you hand-craft your own book you have many more possibilities literally at your fingertips. When it comes to your book, there are many ways to enhance the viewing of your work considering both scale and sequence. For instance a right or left gatefold can open out and extend the length of the page for larger images or a triptych. A pop-up can add a clever bit of surprise.

In this example from designer/architect, Michael Rollins, an accordion-fold technique is used which allows one to see his work one at a time or all together as a sequence.

Michael told me, ” I created the promo as a way to reach out to Architecture firms in central Texas while I am attending graduate school in Virginia. The book is an unbound accordion-fold piece with the intention that the reader will not only be able to view each spread individually, but if he or she chooses the book can be unfolded entirely and viewed as a complete body of work, evolving from project to project. The logo, which is also explained on my website (www.mrollinsdesign.com) utilizes the letterforms in the typeface Futura to create arches from my initials, a subtle play on my chosen craft.”