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“Hats Off” to Dan Bannister for This Very Unique Promo

Wow! What a special promo this is from Canadian photographer Dan Bannister. It’s just one of a kind. Definitely a promotional piece for a few select clients that you really want to impress. I imagine these sitting on the desk of quite a few agency creative directors. It’s a reminder everyday of the unique vision, exceptional skills and creative mind that Dan has to offer. So, while probably on the more ex
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NPS Promo

Thought I would share a “leave behind” promo that I designed for speaking engagements and conferences that Larry and I participate in. It started out as a simple postcard and evolved from there into a double-sided fold out piece. The concept plays with the NO (and opposite) YES established in our “No Plastic Sleeves” brand. I print and score myself to save on cost. As a mailer I use a clear tr
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Brookelyn Photography Lookin Good

Recording memories, something every professional and amateur photographer knows something about. This beautifully designed and crafted promo kit for Brookelyn Photography celebrates recording memories both with the photographic image and written word. Photographer Brooke Fitts of Brookelyn Photography explains - “I hooked up with the amazing team at Hum Creative a few months back to chat about all things packag
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Promotional Effort Is A Long Term Investment

When I received an email from photographer Marshall Troy sharing his summer promotion, I was blown away by how nice it was! Troy said, “To get into the spirit of summer, the idea was to send a ‘picnic basket’ to some dream clients that work with food – magazines, ad agencies, brands, reps, etc. We sent out about 12. We had boxes custom made to look like picnic baskets, inside and out, and then
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Concept Driven Magazine (And More) Gets Attention & Assignments

This is an impressive first promotion from photographer Brandon Haynes. With a specific target audience in mind (editorial and music/entertainment based clients), he was smart to chose a concept for his magazine – “Light v Dark.” The theme helped to frame the work and provide a cohesive context for the sequence of images that ranged over several bodies of work. But Brandon’s promo package does
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We Are The Rhoads Promo 2013

This smartly designed newspaper/magazine features some of Chris and Sarah Rhoads‘ favorite work. Type and image work beautifully together in this striking layout. Extra consideration with a gold foil deboss on the cover and the inclusion of perforated leave behind cards really make this a stand out promo. Sarah says, “The promo we sent out this year was an oversized newspaper/magazine hybrid at 15″
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Nate Luke’s “Musky Old School”

Photographer, Nate Luke‘s “Musky Old School” promo is a great example of a promo that captures a “look and feel” created through specific visual references along with copy that together draws you in. This piece thoughtfully brings together image, typography, texture and form in a well considered promo piece that takes you along on a journey into the the Northwoods of Wisconsin. Nate says
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Meaningful & Versatile New Logo for Photographer Marcus Smith

Your logo design is a graphic representation or symbol of your professional self. It should be used consistently across your promotional and business materials as an identifying mark. Logos can be more or less specific to a particular subject, industry, aesthetic style and of course one’s name. The strongest logos are meaningful and versatile, holding up across medium, format and varying sizes. A professional l
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Join Larry Volk & Danielle Currier for a Free ASMP Webinar, May 29th

From ASMP’s website - http://asmp.org/news/current-news.html#.UZ_wkYK5vRo State of the Art Featuring: Danielle Currier and Larry Volk, authors of No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers Wednesday, May 29, 2013, 1-2 pm eastern Danielle Currier and Larry Volk know what makes or breaks your portfolio and website. Our conversation will focus on how to objectively evaluate, e
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Eye-Catching Promo by Shelby Duncan

Celebrating spring, photographer Shelby Duncan‘s DIY promo package catches the eye – right from the get go with the use of clear plastic envelopes. This creative and smart idea gets you to the lush, colorful image right away, tempting one to see more! The use of text combined with the image (as an incomplete sentence cropped off the card) also helps to lead one on to the next image. Nice concept! Shelby t
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Discard Your Promos Here

Photographer Sean Sprague gives us a promo that mocks itself and the whole idea of sending promos. It certainly raises questions and challenges the system of self-promotion. Sean says, “I’m not a big self-promoter and have been frustrated with getting work seen by art directors. I have sent out fine art prints, postcards and booklets with some success, but not overwhelming. So when it came time to do anot
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Total Package & Cool Vibe for Photographer Adam Jones

Photographer Adam Jones just rebranded himself and got a new logo from Kevin Fenton Design. He’s got a whole new site, cards from moo prints, mini portfolio books he made himself and more. This redesign touches all the points of a portfolio package from portfolio book to online presence and promotional materials. Everything is well thought out and integrated into the same visual look and feel. The logo has a co
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Call for Online Portfolios

  Hey Everyone, Larry Volk and I are excited to announce that we are hard at work on a 2nd edition of our No Plastic Sleeves book published by Focal Press. I am working on a major overhaul to the “Online Portfolios” chapter as so much has changed in the last few years! And I need your help! I’m looking for some good examples to feature in the book. If you would like to nominate your site or som
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Simple & Effective – Marcus Smith’s New Promo

Many of you have probably never done a promo before and are reluctant to take on something more costly and time consuming. So, start simple. An effective promo can be as basic as a postcard. For example, check out photographer Marcus Smith‘s new (and first) promo. With great imagery and a short contextual message these postcards do the job! Marcus told me, During football season this past winter, I was approach
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Lee Love Stays True

It’s so important to stay in touch. A holiday or new project presents a great opportunity to create a meaningful promotion to remind people of what you can do. For holiday promos, try not to get too clich√© and instead create something that reflects who you are. For example, check this out. Photographer Lee Love sent this promo to key potential advertising and editorial clients for Valentine’s.   
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