Designers, printers, book artists, web designers/developers and other types of folks are often an integral part of the creation of a photographer’s brand identity and promotional materials. Dom Romney, award winning photographer in Hertfordshire, UK, shares his re-branding experience with the design company, Fuse Design. Fuse Design designed a clean, relevant and distinctive logo mark and typographic signature. The use of red and white makes for a vibrant, stand-out look.
I recently asked Dom to share a few words about his re-brand –
“I think branding for photographers is incredibly important, it allows you to tie together your images and identity and presents it in a uniform and coherent package that allows your work to shine. I think just like poor page design in a magazine poor branding can really interfere with how well your images look.
It was really important for me to have the right brand package to tie my work together with. I spent the best part of 6 months trawling the internet looking for some one with the right ethos and style to produce what I wanted, I spoke to a few people had a few initial designs drawn up but nothing really worked. Then I stumbled across the guys at Fuse Design (fuse-design.co.uk/
What you see is the finished product.
The business cards are simple a work of art the photo’s don’t do them justice, they are GF Smith paper Duplexed together making it in the region of 540gsm and then foiled with the text and graphics. The texture of the paper is amazing, its such a touchy feely product. The Foil is really crisp and sharp with a sight wet look to it. I’ve had a couple of meeting with art directors and creatives since taking delivery and they just love them which can only be a good thing.
The Branding Development cost £180
And the Business Card Design Cost £95
Which considering this is the first point of contact that clients have with the business I think its a pretty affordable.”