
Postcards Done Right
The postcard format doesn’t leave much room to tell your story. A series of postcards with strong imagery all organized around a central theme can however get the job done. Add in a strong brandmark, some graphic design for typography and layout and you’ve got the makings of a successful promo.
Such is the case for the latest promo from Chicago based photographer, Matthew Bowie. Matthew worked with Scott Schermer, a designer also out of Chicago.





