“Posters are tactile, emails are not. The mere fact that posters are large, that they are printed in multiples and that they can be quickly posted on visible surfaces gives posters more potential staying power than the most striking tiff or jpg.” – Steven Heller, art director of the New York Times Book Review and co-chair of the SVA MFA/Design program
Sure, posters are “simple”, but they’re relatively inexpensive and they still work. Especially when the image in the poster is striking, as in the posters below. Check out this summer 2011 poster promo by photographer, David J Peacock.