I really enjoy this promo from photographer, Dan Bannister. It’s fun to see what goes on behind the scenes and really nice the way Dan pays tribute to the crew who help make the work happen. I also appreciate how well the book itself was conceived and designed. And apparently I’m not the only one as this promo is now in it’s second edition and going fast!
Dan told me,
“It’s a sketchbook for designer friends and clients that I do every year. The theme is “The Assistants” because the book contains a bunch of image pairs of light tests with assistants paired with the final finished image we were actually shooting for the client. An art director friend had suggested a sketchbook as a cool promo idea to me a while back and I was looking for a theme for the first one when I decided it might be a nice way to say thanks to the crew of people who make it possible for me to get my work done. I approached my friend, designer Dave Deibert about doing the design for it and he was able to take it from concept to something that resonated really quickly, the first one was a huge success as a result. When we did the second one the following year, I made the decision to keep the theme the same and make it an annual thing. Now I get calls every year from designers and art directors reminding me to make sure they’re on the list to get one.”