It’s rare to see such ingenuity as found in this wonderful promotional piece from design student, Sarah Becker. This smart, impeccably designed and crafted promo was tailor made to impress a specific studio in hopes of landing an internship – which it did. This promo demonstrates what a talented and enterprising young designer Sarah is!
Sarah explains, “In my junior year at Penn State, I created a promotional piece to secure a summer internship at the Chicago-based design studio, Doejo. Stacks is an adaptation of the popular stacking blocks game, Jenga. Each brick has a humorous design-related quote or question underneath. The promo contains the game set and a booklet featuring selected works.
What I felt drew them into hiring me was how I incorporated their studio life into a promotional piece specifically tailored to them. On their website they show pictures of a laid back studio atmosphere with lots of toys and other fun gadgets on a shelf and I felt like my promo would fit well alongside that. Despite the studio solely being digital, I felt like a more tactile print piece would be different than the work that they normally see. In the end, it worked because I got the internship there. Working at Doejo was an incredible opportunity and I gained valuable real world experience.”