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Many professional logos are developed through the combination and manipulation of letterforms — called a lettermark. These logos are typically made up of a person’s (or company’s) initials or first letter. As a designer, it’s challenging to limit oneself to two letterforms alone and still create a distinctive and meaningful logo. To do so, one often has to abstract the letterforms themselves and/or

Your portfolio should be a well considered strategic positioning of your work. As Larry Volk (my co-author) puts it, “Creating a sequence for a portfolio of your works, even if they are varied by type of design or media, can contribute to a stronger, cohesive presentation. Just as with a sequence of photographs, the relationships within a page spread, as well as the pace and flow of your sequence, are not somet

This undergrad portfolio book from designer, Andrea Meli from San Gwann, Malta has it all! It’s a showcase for Andrea’s strong brand design skills, excellent book and editorial design, and more. He even includes a 3D printed rendering of his logo (created in Cinema4D) – very cool! With business cards and a website Andrea is ready to take the design world by storm. Andrea says, “I had one goal;

Recording memories, something every professional and amateur photographer knows something about. This beautifully designed and crafted promo kit for Brookelyn Photography celebrates recording memories both with the photographic image and written word. Photographer Brooke Fitts of Brookelyn Photography explains - “I hooked up with the amazing team at Hum Creative a few months back to chat about all things packag

Your logo design is a graphic representation or symbol of your professional self. It should be used consistently across your promotional and business materials as an identifying mark. Logos can be more or less specific to a particular subject, industry, aesthetic style and of course one’s name. The strongest logos are meaningful and versatile, holding up across medium, format and varying sizes. A professional l

Photographer Adam Jones just rebranded himself and got a new logo from Kevin Fenton Design. He’s got a whole new site, cards from moo prints, mini portfolio books he made himself and more. This redesign touches all the points of a portfolio package from portfolio book to online presence and promotional materials. Everything is well thought out and integrated into the same visual look and feel. The logo has a co

Well done, cohesive marketing campaign for photographer Mike Tittel.   Amanda Friend of Wonderful Machine says, “A few months ago, photographer Mike Tittel called about tackling something he’d never tried before: a full-scale, organized marketing campaign. His challenge had our copywriter Maria Luci, photo editor Honore Browne, and myself (designer) brainstorming ways to take Mike to the next level of mark

Authentic, Memorable, Sustainable. These are some of the important traits of a brand identity. It’s about a logo of course, but shouldn’t stop there. The color palette, materials, typeface, style of imagery – all of these contribute to symbolically identify you and your business as they are consistently and thoughtfully extended to all aspects of your promotional materials. Such is the case for phot

This is the perfect business card for travel and lifestyle photographer, Matt Dutile. Great concept and fun execution! Matt told me, A little over a year ago I made the move to NYC from Phoenix and knew I wanted a brand revitalization to go with it. A friend who had opened his business a few months back had worked with the crew over at The James Agency  and they put together some creative collateral I really enjoyed.

Photographer Jennifer Whitney‘s brand is eye-catching, distinct and memorable. A simplified shape, joined letterforms and of course a great color (love the purple!) is all you need. Choose some paper with a little texture and you’ve done yourself proud. The color and typeface extend to Jennifer’s other marketing components unifying the whole “brand” package. Jennifer says, “After l

First, target your audience. Second, give them something with your brand on it that they will like and want to use. Third, go a step further – give them something they will like, use and take with them to where other potential clients will see it and subsequently your brand. Now, that’s smart marketing, and just what Nate Powers did with his new promo. It’s a bit on the expensive side, but in this c

Daniel Blackman, a freelance designer from the UK, recently emailed me to share his latest promotion. It’s a wonderfully fun “in the box” visual parody. What a great way to stand out! Daniel says, “the idea is that these would be printed up and given away to prospective clients or employers with my portfolio packed neatly inside as a foldout brochure (in a burger style of course) – It would be

Luke Copping's new portfolio is definitely a looker! It's so well designed and crafted thanks to Luke's collaboration with designer, Nubby Twiglet.

This is a smart idea for a great looking portfolio book. Sean Stone (of Wonderful Machine) explains his process and idea. Sean says - “Dom told me he was prepared to spend a bit of money for something impressive, but reminded me that he’s “still a photographer” so price was certainly a factor. With this in mind, I started reviewing his images and brainstorming presentations. The longer I sat with his work, the

For Photographer, Jonathan Hanson

Photographer Josh Letchworth

Nicolle Clemetson Photography

Feature: Reena Newmans' Portfolio

Photographer Dom Romney talks Re-Brand

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