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Michael Indresano Conjures Summertime

As the days get shorter (it’s getting dark at 4pm here in New England) and colder, summertime memories feel far away. That is until I see Michael Indresano‘s wonderful summertime promo, which conjures warm sunshine, cool drinks and lazy summer days.  ”Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention. Well, we like to keep our clie
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Brand as a Well Oiled Machine

Photographer Josh Letchworth
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Distinct Brand Flavor – Friend or Foe?

Feature: Reena Newmans' Portfolio
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It’s Spring! Time to “renew” your portfolio design.

Jesse Rieser's Newly Redesigned Portfolio Set
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Brand Attributes

How to Identify Key Brand Attributes However you come to determine your brand qualities (for more info about this click here), you will want to narrow down your list and focus on about three to five descriptive words. Choose qualities that best represent your unique capabilities and attitudes. Think about how you would envision translating these qualities into a more tangible ” look and feel. ” Try to choose brand qu
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Developing a Brand Statement – Discovery

Excerpt from “No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers”, Chapter Two: Branding. “You now have to decide what ‘image’ you want for your brand. Image means personality.” – David Ogilvy, Founder Ogilvy & Mather, Infamous Advertiser Defining Your Own Brand Attributes A good place to start thinking about your own brand statement is by r
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About Brand

Excerpt from “No Plastic Sleeves: The Complete Portfolio Guide for Photographers and Designers”, Chapter Two: Branding. The primary function of your portfolio is to present a collection of your best work in order to communicate your experiences and capabilities, in hopes of securing a position or client. While this purpose cannot be forgotten, your portfolio can also be taken much further. It can become a
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