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creative concept

Holiday Cup of Cheer from Ashley Gieseking

This holiday promo from photographer Ashley Gieseking is sure to cheer most folks. Holidays are a great time to reach out and connect with old and new friends and clients.
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400 Custom Made Action Figures!

When I saw this promo, I just had to reach out to Swedish photographer Jens Lennartsson. Luckily, he had heard of No Plastic Sleeves and been to the site. So he was happy to have me share it. This idea is certainly unique and seriously well executed and it also generated a lot of buzz online (which is how I heard of it). Time will tell whether the action figure or the buzz it created generates more leads. Jens had 40
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Best Portfolios From Around the World – Kuala Lumpur

The concept for this portfolio is communicated through a smart and interesting “two books in one” book form. It’s by designer, FuiTeng Chong of Kuala Lumpur, Malaysia. This custom, hand made portfolio not only stands out for it’s smart concept and execution, but it’s also practical and easily updatable through the utilization of an elastic cord binding. The simplicity of the visual desig
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“Hats Off” to Dan Bannister for This Very Unique Promo

Wow! What a special promo this is from Canadian photographer Dan Bannister. It’s just one of a kind. Definitely a promotional piece for a few select clients that you really want to impress. I imagine these sitting on the desk of quite a few agency creative directors. It’s a reminder everyday of the unique vision, exceptional skills and creative mind that Dan has to offer. So, while probably on the more ex
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Concept Driven Magazine (And More) Gets Attention & Assignments

This is an impressive first promotion from photographer Brandon Haynes. With a specific target audience in mind (editorial and music/entertainment based clients), he was smart to chose a concept for his magazine – “Light v Dark.” The theme helped to frame the work and provide a cohesive context for the sequence of images that ranged over several bodies of work. But Brandon’s promo package does
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Discard Your Promos Here

Photographer Sean Sprague gives us a promo that mocks itself and the whole idea of sending promos. It certainly raises questions and challenges the system of self-promotion. Sean says, “I’m not a big self-promoter and have been frustrated with getting work seen by art directors. I have sent out fine art prints, postcards and booklets with some success, but not overwhelming. So when it came time to do anot
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Bryan Alano Takes A Risk With Denim

I really enjoyed this portfolio for los angeles based lifestyle photographer, Bryan Alano. Unique material choice, great craft and attention to detail. The denim makes this a real stand out and it’s meaningful and relevant – saying much more than your standard portfolio cover. It makes me want to see the work inside even more! Bryan took a risk doing something different and I think it really pays off. Wit
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Promoting Photo + Video with the Barkers

Kristen and Chris Barker came up with a great old school idea to help promote the new school reality of the convergence of photo and video. Creating a flip book! Looks like they had a lot of fun making it too! Kristen told me, My husband and I are Kristen and Chris Barker. We are a lifestyle photography and web video content creation team. We love following NPS and are continually inspired. So thank you so much for p
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All Aboard with Matt Dutile

Recently I featured very cool and unique business cards for photographer Matt Dutile. He’s followed up with this fun new promo. This promo is such a great way for a travel and lifestyle photographer to frame his work. The “boarding pass” looks and feels so authentic – something that really takes things to the next level when referencing the iconography of a given visual system. Matt takes thin
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Outstanding Photo Comic Book by Photographer Jeremy Bales

I am blown away by the amazing talent of photographer Jeremy Bales! From concept, story development, photography, design and final execution this booklet, titled Hellgate is an outstanding example of self promotion. An amazing amount of work went into the creation of this collaborative piece. It was completed just in time for Halloween and is just so much fun to look at and read! I’m so happy to have received a
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Custom Portfolio Design for Karyne Bond

Unique custom metal portfolio for Canadian photographer, Karyne Bond. Great concept and excellent construction makes this a stand out portfolio. Karyne told me, My initial need was to have a portfolio that could be transformed according to the different practices which I may submit my work to, being a photographer, retoucher, graphic designer and the fact that my work is changing rapidly. So, I wanted to be able to c
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Iconic Camera Ornmanents – Hand Made!

I recently received a great little gift in the mail – Wonderful Machine’s 2012 holiday gift/promo. This year they sent hand made camera ornaments to almost 200 creatives on their “Nice” list. They were made by designer Brendon Luci. Check out an interview with him : http://blog.wonderfulmachine.com/2012/12/paper-cameras/#
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Journey to Berlin with Noah Webb

Great concept for the presentation of this body of work by photographer Noah Webb. This “passport” to Berlin is part of a series that Noah has done, each book dedicated to a place he’s visited and photographed. They really do look and feel like authentic passport books. Check out his Passport to Italy. Noah told me, “When people ask me what type of photography I like best, I usually respond th
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Wow! Danny Cohen’s Pop-Up Postcard Is Awesome!

Australian photographer Danny Cohen‘s new promo is one of the coolest “postcards” I’ve seen yet. Who doesn’t love a pop-up card! Danny says, “I’ve had a busy year shooting mainly advertising work and I’ve just finished launching my new brand and promotion. I decided to attempt to create a promo piece that creatives wouldn’t have seen before, especially from a phot
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Michael Winokur Makes A Face

This is an incredibly fun and clever promo – and a great idea if you shoot portraits. I’m sure it’s a keeper for those that received one. Michael says, “The Make a Face puzzle is a customized Rubik’s cube that I sent out to perspective clients as a self-promotion this year. Working in portraiture, lifestyle, film and even animal photography faces are my true subjects. The idea of the puzzle wa
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Superb Concept Merges the Old & the New

This promo for photographer, Lou Mora, shines with a superb concept. Everything is excellently crafted and has a great tactile quality to it. The yellow phone offers such a wonderful surprise – because it’s not a gimmick but actually functional. It’s such a great idea to meld the “old” style phone that plugs into your smartphone. And of course the concept is – Call Him! For the car
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Fun promo for Make L-O-V-E project

When I went to the link Photographer Daniel Castro sent me regarding his latest promo, I must say I was captivated right away. The project itself and promo idea is so much fun, engaging, and grabbed my attention right away. Daniel says, “I recently completed a personal project involving photographing hundred of folks lips with a polaroid camera, and then hitting the streets again and convincing strangers to pos
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Getting Noticed With A Fun Idea

  This past June, photographer Kerry Shaw sent 150 balloon promos to Art Directors, Print Producers and Buyers all over Toronto. This is such a fun idea and sure to stand out! Kerry says - “There’s always talk about Art Directors, Print Producers and Buyers tired of the same old overload of promos that usually just end up in the recycling bin… In response, I wanted to do something a little extr
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