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This is an impressive first promotion from photographer Brandon Haynes. With a specific target audience in mind (editorial and music/entertainment based clients), he was smart to chose a concept for his magazine – “Light v Dark.” The theme helped to frame the work and provide a cohesive context for the sequence of images that ranged over several bodies of work. But Brandon’s promo package does

This smartly designed newspaper/magazine features some of Chris and Sarah Rhoads‘ favorite work. Type and image work beautifully together in this striking layout. Extra consideration with a gold foil deboss on the cover and the inclusion of perforated leave behind cards really make this a stand out promo. Sarah says, “The promo we sent out this year was an oversized newspaper/magazine hybrid at 15″

This magazine promotion for photographer Ryan Allan is clean and straight forward, making for a nice presentation of his work. Ryan told me, I had wanted to do a promo magazine for quite sometime and after seeing a couple issues of Norway’s skate magazine Dank ( http://dankmag.com/magazine/ ) I knew I wanted it to have a similar feel. I contacted Dank’s designer Jørn Aagaard ( http://www.jornaagaard.com )

Figuring out the right way to promote yourself can be tricky at times. Marketing takes time, effort and cash. Working with friends can help to inspire, encourage and provide support throughout the process. Plus it’s just more fun. Check out the very first promos from GRAIN, “a photography collective, started as a friendship between three like-minded photographers working at the Naples Daily News, a South

Sophisticated Stand Out Brand Identity

Luke Copping: "Making My Own Magazine"

Phoenix, Arizona