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This is an impressive first promotion from photographer Brandon Haynes. With a specific target audience in mind (editorial and music/entertainment based clients), he was smart to chose a concept for his magazine – “Light v Dark.” The theme helped to frame the work and provide a cohesive context for the sequence of images that ranged over several bodies of work. But Brandon’s promo package does

Photographer, Nate Luke‘s “Musky Old School” promo is a great example of a promo that captures a “look and feel” created through specific visual references along with copy that together draws you in. This piece thoughtfully brings together image, typography, texture and form in a well considered promo piece that takes you along on a journey into the the Northwoods of Wisconsin. Nate says

Celebrating spring, photographer Shelby Duncan‘s DIY promo package catches the eye – right from the get go with the use of clear plastic envelopes. This creative and smart idea gets you to the lush, colorful image right away, tempting one to see more! The use of text combined with the image (as an incomplete sentence cropped off the card) also helps to lead one on to the next image. Nice concept! Shelby t

Many of you have probably never done a promo before and are reluctant to take on something more costly and time consuming. So, start simple. An effective promo can be as basic as a postcard. For example, check out photographer Marcus Smith‘s new (and first) promo. With great imagery and a short contextual message these postcards do the job! Marcus told me, During football season this past winter, I was approach

As the days get shorter (it’s getting dark at 4pm here in New England) and colder, summertime memories feel far away. That is until I see Michael Indresano‘s wonderful summertime promo, which conjures warm sunshine, cool drinks and lazy summer days.  ”Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention. Well, we like to keep our clie

This timely project by photographer Richard Freeda is titled “New American Voters” and images newly naturalized US citizens and 18 year-olds who all will be voting for the first time in the Nov. 6 Presidential election.   Rich told me, “This direct mail piece was a collaboration with my Connecticut-based designer April Miolla and myself. Looking for a different way to engage the audience with s

Check out this eye catching promo celebrating stories and images from Italy – created by photographer Peter Taylor. Makes for a great mailer. Peter says, “I had been trying to figure out a couple of things since the beginning of 2012. One, how best to promote the stories from Italy and, two, what kind of big promo to do this year. Then it hit me, just combine them! The idea of doing a small newspaper/news

Really fun promotional idea from LA based photographer, Tony Garcia. Now that’s a mailer you’ll remember. http://www.tonygarcia.com/ Tony Garcia Photography Promotional video from Tony Garcia on Vimeo. This is a video displaying Tony Garcia’s Promotional mailers.