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Fun promo from photographer, Brook Pifer. Newsprint is a great idea for a mailer. It’s a larger, multi-sequence format, less expensive to print, folds up great for mailing and lighter to ship. Mixing in the hashtag merges the “old” media of newspaper with the “new” media of social networking. Great way to keep things fresh. Brook told me, “I’ve been inspired by how instagram

British photographer and film maker Timothy Cochrane shows off his work in this well done newspaper style promo. Tim told me, “[It's] in the style of a newspaper, the idea being trying to show a client what the photos look like in a tangible printed format.” The newspaper format works well in featuring Tim’s photographs and it’s a smart idea to add context to the images. A newspaper format als

L.A. Photographer