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Many professional logos are developed through the combination and manipulation of letterforms — called a lettermark. These logos are typically made up of a person’s (or company’s) initials or first letter. As a designer, it’s challenging to limit oneself to two letterforms alone and still create a distinctive and meaningful logo. To do so, one often has to abstract the letterforms themselves and/or

The use of newsprint is a favorite medium for promos with many photographers. It’s a great format to work with – light, large-scale surface for images and it’s multi-page. This one from photographer Winnie Au is sure to win over clients and fans. Winnie sent out 300 tubes, which is certainly a significant mailing! Check out the teaser video. Check out the video.

We do some of our best work for clients. And of course we use this work to promote ourselves when it shows up in our portfolio. Sometimes though you can turn a client project into a promo all on it’s on. That’s exactly what photographer, Cade Martin did recently with the TAZO boxes he shot gorgeous imagery for. He got some great press and props for it too. Cade told me, “Here are the TAZO boxes from

Benjamin Flynn is a photographer, currently studying at the Brooks Institute in Santa Barbara, CA. He’s set to graduate in August. And yet, he’s already thinking about his marketing and self-promotion. He’s already active in a professional world where the commercial market for young people is, let’s face it – tough to break into. Ben sent out 60 promo packages to different art directors,

Often I’m talking about the outside of one’s portfolio – the cover design, brand, etc. Today, let’s talk about the most important part – the work inside. The prints in your portfolio have got to look top quality to really do your work justice. This is super crucial for photographers. I recommend you print yourself as you’ll have more control over the final output quality. Of course

Giving a gift is special. The winter months give us lots of opportunities with Christmas, Hanukkah, New Year’s, Valentine’s, and more. It gives us a good reason to show off that other kind of gift – ie “one’s natural ability or talent.” Of course talent only shines through with hard work and determination. Often this is true of promos as well – a good idea alone means nothing

This postcard promo for Nashville editorial photographer Josh Anderson really shines. Literally and figuratively. A gold foil stamp on one card shines in the light and is a nice special touch. But the thing that I most admired about this promo is the integration of typography and image into a unique, contemporary and stylish design. It’s a design aesthetic that not only looks great but also speaks to the “

This holiday promo from photographer Ashley Gieseking is sure to cheer most folks. Holidays are a great time to reach out and connect with old and new friends and clients.

When I saw this promo, I just had to reach out to Swedish photographer Jens Lennartsson. Luckily, he had heard of No Plastic Sleeves and been to the site. So he was happy to have me share it. This idea is certainly unique and seriously well executed and it also generated a lot of buzz online (which is how I heard of it). Time will tell whether the action figure or the buzz it created generates more leads. Jens had 40

When photographer Chris Sembrot set out to create his latest promo he set the bar pretty high – “keep costs low, be visually interesting and make it so great that it would be difficult to throw out.” He knows from his previous experience as an art buyer that it takes a little extra something special for an art buyer or art director to actually hold onto a promo. Melissa Hennessey told me – 

Fun promo from photographer, Brook Pifer. Newsprint is a great idea for a mailer. It’s a larger, multi-sequence format, less expensive to print, folds up great for mailing and lighter to ship. Mixing in the hashtag merges the “old” media of newspaper with the “new” media of social networking. Great way to keep things fresh. Brook told me, “I’ve been inspired by how instagram

This promo from lifestyle and portrait photographer, Eli Meir Kaplan promotes a very cool project he’s doing on soul musicians from DC called Soul51. The packaging and cover design of this booklet really makes it a stand out. Eli told me, “I’m a big fan of soul music and music in general and I’ve often wondered what happened to the artists whose records I would see in stores but didn’t b

Photographer Sarah Lim made her most recent portfolio book herself. Making a book is an art unto itself and as with most art forms you either enjoy that process or you don’t. Clearly it also requires a certain level of skill and patience. All of which will show in the end result. The best hand crafted books are a labor of love. Sarah’s unique book is a nice example of craftsmanship and the pride she takes

Wow! What a special promo this is from Canadian photographer Dan Bannister. It’s just one of a kind. Definitely a promotional piece for a few select clients that you really want to impress. I imagine these sitting on the desk of quite a few agency creative directors. It’s a reminder everyday of the unique vision, exceptional skills and creative mind that Dan has to offer. So, while probably on the more ex

When I received an email from photographer Marshall Troy sharing his summer promotion, I was blown away by how nice it was! Troy said, “To get into the spirit of summer, the idea was to send a ‘picnic basket’ to some dream clients that work with food – magazines, ad agencies, brands, reps, etc. We sent out about 12. We had boxes custom made to look like picnic baskets, inside and out, and then

This is an impressive first promotion from photographer Brandon Haynes. With a specific target audience in mind (editorial and music/entertainment based clients), he was smart to chose a concept for his magazine – “Light v Dark.” The theme helped to frame the work and provide a cohesive context for the sequence of images that ranged over several bodies of work. But Brandon’s promo package does

This smartly designed newspaper/magazine features some of Chris and Sarah Rhoads‘ favorite work. Type and image work beautifully together in this striking layout. Extra consideration with a gold foil deboss on the cover and the inclusion of perforated leave behind cards really make this a stand out promo. Sarah says, “The promo we sent out this year was an oversized newspaper/magazine hybrid at 15″

Photographer, Nate Luke‘s “Musky Old School” promo is a great example of a promo that captures a “look and feel” created through specific visual references along with copy that together draws you in. This piece thoughtfully brings together image, typography, texture and form in a well considered promo piece that takes you along on a journey into the the Northwoods of Wisconsin. Nate says

Your logo design is a graphic representation or symbol of your professional self. It should be used consistently across your promotional and business materials as an identifying mark. Logos can be more or less specific to a particular subject, industry, aesthetic style and of course one’s name. The strongest logos are meaningful and versatile, holding up across medium, format and varying sizes. A professional l

Celebrating spring, photographer Shelby Duncan‘s DIY promo package catches the eye – right from the get go with the use of clear plastic envelopes. This creative and smart idea gets you to the lush, colorful image right away, tempting one to see more! The use of text combined with the image (as an incomplete sentence cropped off the card) also helps to lead one on to the next image. Nice concept! Shelby t