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Meaningful & Versatile New Logo for Photographer Marcus Smith

Your logo design is a graphic representation or symbol of your professional self. It should be used consistently across your promotional and business materials as an identifying mark. Logos can be more or less specific to a particular subject, industry, aesthetic style and of course one’s name. The strongest logos are meaningful and versatile, holding up across medium, format and varying sizes. A professional l
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Eye-Catching Promo by Shelby Duncan

Celebrating spring, photographer Shelby Duncan‘s DIY promo package catches the eye – right from the get go with the use of clear plastic envelopes. This creative and smart idea gets you to the lush, colorful image right away, tempting one to see more! The use of text combined with the image (as an incomplete sentence cropped off the card) also helps to lead one on to the next image. Nice concept! Shelby t
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Discard Your Promos Here

Photographer Sean Sprague gives us a promo that mocks itself and the whole idea of sending promos. It certainly raises questions and challenges the system of self-promotion. Sean says, “I’m not a big self-promoter and have been frustrated with getting work seen by art directors. I have sent out fine art prints, postcards and booklets with some success, but not overwhelming. So when it came time to do anot
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Total Package & Cool Vibe for Photographer Adam Jones

Photographer Adam Jones just rebranded himself and got a new logo from Kevin Fenton Design. He’s got a whole new site, cards from moo prints, mini portfolio books he made himself and more. This redesign touches all the points of a portfolio package from portfolio book to online presence and promotional materials. Everything is well thought out and integrated into the same visual look and feel. The logo has a co
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Simple & Effective – Marcus Smith’s New Promo

Many of you have probably never done a promo before and are reluctant to take on something more costly and time consuming. So, start simple. An effective promo can be as basic as a postcard. For example, check out photographer Marcus Smith‘s new (and first) promo. With great imagery and a short contextual message these postcards do the job! Marcus told me, During football season this past winter, I was approach
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Lee Love Stays True

It’s so important to stay in touch. A holiday or new project presents a great opportunity to create a meaningful promotion to remind people of what you can do. For holiday promos, try not to get too cliché and instead create something that reflects who you are. For example, check this out. Photographer Lee Love sent this promo to key potential advertising and editorial clients for Valentine’s.   
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Personal Work Resonates for Josh Kohanek

In the creative fields, it always helps to love what you do. There’s no better way to express that feeling than with personal work. And it can make for some strong promotional material. For example, check out this new series by photographer Josh Kohanek entitled, “The Painted Desert“. Josh says, “Lately the intention has been to produce imagery I’d continue to shoot even if it meant another so
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Bryan Alano Takes A Risk With Denim

I really enjoyed this portfolio for los angeles based lifestyle photographer, Bryan Alano. Unique material choice, great craft and attention to detail. The denim makes this a real stand out and it’s meaningful and relevant – saying much more than your standard portfolio cover. It makes me want to see the work inside even more! Bryan took a risk doing something different and I think it really pays off. Wit
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Karston Tannis Maximizes His Marketing Reach

Is your portfolio of the traditional big, bulky, leather bound kind? It’s probably really impressive to view in person. But expensive to make multiple versions of and not so great to target specific folks and mail out. Enter the era of online, print-on-demand services. I’m most familiar with Lulu, Magcloud, and Blurb. Many of these services have greatly improved their color management solutions within the
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A Useful Promo

It’s always a good idea to create a promo that’s entertaining and interesting to look at. If you can make that promo something people would actually keep around and use – well that gets you bonus points. Case in point, check out photographer Jonathan Hanson‘s 2013 Calendar. Jonathan says, “In September I made a post asking readers to choose between the two layouts below for my January ma
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A Little Promo that Packs a Big Punch

Fun Valentine’s promo created by Alaska House on behalf of Big Leo and photographer Melissa Punch. Love their concept that plays off of Melissa’s last name. And the image really stands out and is perfectly modern, edgy and fun for the holiday. Alaska House says, Its hard not to fall in love when a client comes to you and says ‘So I’ve got this image, lets think of something to do with it.’ With Valentines
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Holiday Promos: A Special Treat from Ashley Gieseking

Resourcefulness and collaboration with friends makes this well done holiday promo from photographer Ashley Gieseking a fun and tasty treat. The personal touch is extra nice. Ashley says, “For our client holiday gifts this year,, I partnered with my friend, Hilary Clements (CD at Moosylvania), to create a modern cookies and milk themed card. Cards were printed locally by Top Graphics on a matte paper and are 5&#
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All Aboard with Matt Dutile

Recently I featured very cool and unique business cards for photographer Matt Dutile. He’s followed up with this fun new promo. This promo is such a great way for a travel and lifestyle photographer to frame his work. The “boarding pass” looks and feels so authentic – something that really takes things to the next level when referencing the iconography of a given visual system. Matt takes thin
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Magazine Promo for Photographer Ryan Allan

This magazine promotion for photographer Ryan Allan is clean and straight forward, making for a nice presentation of his work. Ryan told me, I had wanted to do a promo magazine for quite sometime and after seeing a couple issues of Norway’s skate magazine Dank ( http://dankmag.com/magazine/ ) I knew I wanted it to have a similar feel. I contacted Dank’s designer Jørn Aagaard ( http://www.jornaagaard.com )
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Full-Scale, Organized Marketing Campaign for Mike Tittel

Well done, cohesive marketing campaign for photographer Mike Tittel.   Amanda Friend of Wonderful Machine says, “A few months ago, photographer Mike Tittel called about tackling something he’d never tried before: a full-scale, organized marketing campaign. His challenge had our copywriter Maria Luci, photo editor Honore Browne, and myself (designer) brainstorming ways to take Mike to the next level of mark
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The Value of Pin Up Work: Dana Neibert’s New Promo

Photographer Dana Neibert‘s website and promotional work was some of the first work that I featured. It can be seen in my No Plastic Sleeves book published a few years ago. It was nice to get an email from him recently and check out what he’s been up to since. Check out his latest promotion. The box is meticulously designed and made, each containing 23 prints that can be pinned up and referenced when need
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Custom Portfolio Design for Karyne Bond

Unique custom metal portfolio for Canadian photographer, Karyne Bond. Great concept and excellent construction makes this a stand out portfolio. Karyne told me, My initial need was to have a portfolio that could be transformed according to the different practices which I may submit my work to, being a photographer, retoucher, graphic designer and the fact that my work is changing rapidly. So, I wanted to be able to c
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Holiday Gift Promo Sure To Please

Photographer Matt Wittmeyer recently shared this holiday promo with me. Matt said, “Here are some photos of a client gift holiday promo I sent out to clients this week. I partnered with a floral designer and graphic design for this piece.”
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Iconic Camera Ornmanents – Hand Made!

I recently received a great little gift in the mail – Wonderful Machine’s 2012 holiday gift/promo. This year they sent hand made camera ornaments to almost 200 creatives on their “Nice” list. They were made by designer Brendon Luci. Check out an interview with him : http://blog.wonderfulmachine.com/2012/12/paper-cameras/#
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Michael Indresano Conjures Summertime

As the days get shorter (it’s getting dark at 4pm here in New England) and colder, summertime memories feel far away. That is until I see Michael Indresano‘s wonderful summertime promo, which conjures warm sunshine, cool drinks and lazy summer days.  ”Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention. Well, we like to keep our clie
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