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Seeing the Future and Going After It

Benjamin Flynn is a photographer, currently studying at the Brooks Institute in Santa Barbara, CA. He’s set to graduate in August. And yet, he’s already thinking about his marketing and self-promotion. He’s already active in a professional world where the commercial market for young people is, let’s face it – tough to break into. Ben sent out 60 promo packages to different art directors,
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The Power of Image

Often I’m talking about the outside of one’s portfolio – the cover design, brand, etc. Today, let’s talk about the most important part – the work inside. The prints in your portfolio have got to look top quality to really do your work justice. This is super crucial for photographers. I recommend you print yourself as you’ll have more control over the final output quality. Of course
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Focus Your Portfolio

Your portfolio should be a well considered strategic positioning of your work. As Larry Volk (my co-author) puts it, “Creating a sequence for a portfolio of your works, even if they are varied by type of design or media, can contribute to a stronger, cohesive presentation. Just as with a sequence of photographs, the relationships within a page spread, as well as the pace and flow of your sequence, are not somet
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Best Portfolios From Around the World – Malta

This undergrad portfolio book from designer, Andrea Meli from San Gwann, Malta has it all! It’s a showcase for Andrea’s strong brand design skills, excellent book and editorial design, and more. He even includes a 3D printed rendering of his logo (created in Cinema4D) – very cool! With business cards and a website Andrea is ready to take the design world by storm. Andrea says, “I had one goal;
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“The Romance of A Book” With Scott Mullenberg

This is a great share from masterful bookbinder, Scott Mullenberg. Scott told me, “I thought you might be interested in this video, by photographer David White, about Mullenberg Designs and the building of his portfolio. We spent 2 days filming ( I believe in April) and it was just released a couple weeks ago. We’re pretty pleased with what Dave created (post production is everything!).” Scott Mulle
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Best Portfolios From Around the World – Russian Federation

The design of this portfolio for Russian designer, Кочедыков Денис (Denis Kochedykov) is excellent. On the cover, the stripes act as a sort of collage of cropped, offset sketches & projects combined with playful typography that demonstrate a strong design sense while also giving us a look at the type of work included inside the portfolio. The visual look of the cover cohesively extends into the interior pages wh
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Best Portfolios From Around the World – Kuala Lumpur

The concept for this portfolio is communicated through a smart and interesting “two books in one” book form. It’s by designer, FuiTeng Chong of Kuala Lumpur, Malaysia. This custom, hand made portfolio not only stands out for it’s smart concept and execution, but it’s also practical and easily updatable through the utilization of an elastic cord binding. The simplicity of the visual desig
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Best Portfolios From Around the World – London

I’m starting a new series called “Best Portfolios From Around the World.” I’ve scoured the internet, looked through submissions and exchanged emails with many talented folks whose portfolios and other promo materials I’m excited to share with all of you. Each week I’ll add another “best of” in the series. If you think you’re portfolio should be a contender send me
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Best Portfolios From Around the World – Germany

I’m starting a new series called “Best Portfolios From Around the World.” I’ve scoured the internet and exchanged emails with many talented folks whose portfolios and other promo materials I’m excited to share with all of you out there. Each week I’ll add another “best of” in the series. If you think you’re portfolio should be a contender send me an email and I
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Meaningful & Versatile New Logo for Photographer Marcus Smith

Your logo design is a graphic representation or symbol of your professional self. It should be used consistently across your promotional and business materials as an identifying mark. Logos can be more or less specific to a particular subject, industry, aesthetic style and of course one’s name. The strongest logos are meaningful and versatile, holding up across medium, format and varying sizes. A professional l
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Total Package & Cool Vibe for Photographer Adam Jones

Photographer Adam Jones just rebranded himself and got a new logo from Kevin Fenton Design. He’s got a whole new site, cards from moo prints, mini portfolio books he made himself and more. This redesign touches all the points of a portfolio package from portfolio book to online presence and promotional materials. Everything is well thought out and integrated into the same visual look and feel. The logo has a co
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Seniors, …it’s time.

For all you college seniors out there – Congratulations! You are almost done! With school that is. And at the very beginning of what I hope will be a long, rewarding career. If you’re smart you are armed with a top notch portfolio book, website, resume, and promotional materials. If not, no time like the present – hurry up and make one! If you’re having trouble check out my book (with co-autho
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Karston Tannis Maximizes His Marketing Reach

Is your portfolio of the traditional big, bulky, leather bound kind? It’s probably really impressive to view in person. But expensive to make multiple versions of and not so great to target specific folks and mail out. Enter the era of online, print-on-demand services. I’m most familiar with Lulu, Magcloud, and Blurb. Many of these services have greatly improved their color management solutions within the
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Custom Portfolio Design for Karyne Bond

Unique custom metal portfolio for Canadian photographer, Karyne Bond. Great concept and excellent construction makes this a stand out portfolio. Karyne told me, My initial need was to have a portfolio that could be transformed according to the different practices which I may submit my work to, being a photographer, retoucher, graphic designer and the fact that my work is changing rapidly. So, I wanted to be able to c
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Photographer Dan Bannister’s New Look

Authentic, Memorable, Sustainable. These are some of the important traits of a brand identity. It’s about a logo of course, but shouldn’t stop there. The color palette, materials, typeface, style of imagery – all of these contribute to symbolically identify you and your business as they are consistently and thoughtfully extended to all aspects of your promotional materials. Such is the case for phot
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Hand Made Box Connects to Photographs of Weavers

This promo for photographer Matt Nager is a nice little hand made box containing a note, 10 prints, and a hand made weaving from Oaxaca, Mexico. The box and note work well to help promote work from a recent trip Matt Nager took to Mexico. Weavers. Fall 2012 Promo Mailer. from Matt Nager on Vimeo. Matt says, “The box was made by Mullenberg Designs and follows my branding through the last year and a half both in
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Cool Logo, New Book for Photographer Luis Azevedo

This logo design and portfolio was recently submitted to me by Luis Azevedo, a photographer in Portugal. I loved his cool, modern look for the logo – working off of a contemporary, funky typeface. With a graphic design background, he also designs and makes his own portfolios and promotions. Check out his most recent portfolio book.
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Eye Catching Brand Identity for Photographer Jennifer Whitney

Photographer Jennifer Whitney‘s brand is eye-catching, distinct and memorable. A simplified shape, joined letterforms and of course a great color (love the purple!) is all you need. Choose some paper with a little texture and you’ve done yourself proud. The color and typeface extend to Jennifer’s other marketing components unifying the whole “brand” package. Jennifer says, “After l
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Damn Fine Looking Portfolio for Photographer Luke Copping

Luke Copping's new portfolio is definitely a looker! It's so well designed and crafted thanks to Luke's collaboration with designer, Nubby Twiglet.
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Smart Brand & Book for Photographer Dom Romney

This is a smart idea for a great looking portfolio book. Sean Stone (of Wonderful Machine) explains his process and idea. Sean says - “Dom told me he was prepared to spend a bit of money for something impressive, but reminded me that he’s “still a photographer” so price was certainly a factor. With this in mind, I started reviewing his images and brainstorming presentations. The longer I sat with his work, the
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