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NPS Promo

Thought I would share a “leave behind” promo that I designed for speaking engagements and conferences that Larry and I participate in. It started out as a simple postcard and evolved from there into a double-sided fold out piece. The concept plays with the NO (and opposite) YES established in our “No Plastic Sleeves” brand. I print and score myself to save on cost. As a mailer I use a clear tr
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Brookelyn Photography Lookin Good

Recording memories, something every professional and amateur photographer knows something about. This beautifully designed and crafted promo kit for Brookelyn Photography celebrates recording memories both with the photographic image and written word. Photographer Brooke Fitts of Brookelyn Photography explains - “I hooked up with the amazing team at Hum Creative a few months back to chat about all things packag
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Simple & Effective – Marcus Smith’s New Promo

Many of you have probably never done a promo before and are reluctant to take on something more costly and time consuming. So, start simple. An effective promo can be as basic as a postcard. For example, check out photographer Marcus Smith‘s new (and first) promo. With great imagery and a short contextual message these postcards do the job! Marcus told me, During football season this past winter, I was approach
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A Little Promo that Packs a Big Punch

Fun Valentine’s promo created by Alaska House on behalf of Big Leo and photographer Melissa Punch. Love their concept that plays off of Melissa’s last name. And the image really stands out and is perfectly modern, edgy and fun for the holiday. Alaska House says, Its hard not to fall in love when a client comes to you and says ‘So I’ve got this image, lets think of something to do with it.’ With Valentines
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Hand Made Box Connects to Photographs of Weavers

This promo for photographer Matt Nager is a nice little hand made box containing a note, 10 prints, and a hand made weaving from Oaxaca, Mexico. The box and note work well to help promote work from a recent trip Matt Nager took to Mexico. Weavers. Fall 2012 Promo Mailer. from Matt Nager on Vimeo. Matt says, “The box was made by Mullenberg Designs and follows my branding through the last year and a half both in
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Wow! Danny Cohen’s Pop-Up Postcard Is Awesome!

Australian photographer Danny Cohen‘s new promo is one of the coolest “postcards” I’ve seen yet. Who doesn’t love a pop-up card! Danny says, “I’ve had a busy year shooting mainly advertising work and I’ve just finished launching my new brand and promotion. I decided to attempt to create a promo piece that creatives wouldn’t have seen before, especially from a phot
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Vintage Nostalgia for Julian Love’s Latest Promo

Recently, UK-based travel photographer Julian Love worked with Wonderful Machine to promote his latest project, a collection of images following the journey of Clara Hayward, a young woman traveling from London to Istanbul in search of adventure in 1931. This is a very thoughtful promotional project, right down to the wonderful visual references and period details that draw one into the nostalgia of the story. ItR
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Superb Concept Merges the Old & the New

This promo for photographer, Lou Mora, shines with a superb concept. Everything is excellently crafted and has a great tactile quality to it. The yellow phone offers such a wonderful surprise – because it’s not a gimmick but actually functional. It’s such a great idea to meld the “old” style phone that plugs into your smartphone. And of course the concept is – Call Him! For the car
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Making it Personal

Photographer Josh Kohanek
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Promotional Strategies: Collaborations that Pay Off

Featuring Photographer Craig Varjabedian
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