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self-promo

Making Your Mark Your Own

Many professional logos are developed through the combination and manipulation of letterforms — called a lettermark. These logos are typically made up of a person’s (or company’s) initials or first letter. As a designer, it’s challenging to limit oneself to two letterforms alone and still create a distinctive and meaningful logo. To do so, one often has to abstract the letterforms themselves and/or
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“Wander Over With” Winnie Au

The use of newsprint is a favorite medium for promos with many photographers. It’s a great format to work with – light, large-scale surface for images and it’s multi-page. This one from photographer Winnie Au is sure to win over clients and fans. Winnie sent out 300 tubes, which is certainly a significant mailing! Check out the teaser video. Check out the video.
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When Your Work Has Got To Look Good

There are few professions for which one’s means of self-promotion is more scrutinized and judged than in the creative industries. Which means you’ve got to have the work and find the best means of showing it off in order to make a name for yourself. With that in mind, check out this great looking magazine promo from architecture photographer, Joshua Dool. The magazine format will resonate with clients and
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Seeing the Future and Going After It

Benjamin Flynn is a photographer, currently studying at the Brooks Institute in Santa Barbara, CA. He’s set to graduate in August. And yet, he’s already thinking about his marketing and self-promotion. He’s already active in a professional world where the commercial market for young people is, let’s face it – tough to break into. Ben sent out 60 promo packages to different art directors,
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Make the Most of the Giving Season

Giving a gift is special. The winter months give us lots of opportunities with Christmas, Hanukkah, New Year’s, Valentine’s, and more. It gives us a good reason to show off that other kind of gift – ie “one’s natural ability or talent.” Of course talent only shines through with hard work and determination. Often this is true of promos as well – a good idea alone means nothing
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400 Custom Made Action Figures!

When I saw this promo, I just had to reach out to Swedish photographer Jens Lennartsson. Luckily, he had heard of No Plastic Sleeves and been to the site. So he was happy to have me share it. This idea is certainly unique and seriously well executed and it also generated a lot of buzz online (which is how I heard of it). Time will tell whether the action figure or the buzz it created generates more leads. Jens had 40
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Chris Sembrot Sets The Bar High With Latest Promo

When photographer Chris Sembrot set out to create his latest promo he set the bar pretty high – “keep costs low, be visually interesting and make it so great that it would be difficult to throw out.” He knows from his previous experience as an art buyer that it takes a little extra something special for an art buyer or art director to actually hold onto a promo. Melissa Hennessey told me – 
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A Promo With Soul

This promo from lifestyle and portrait photographer, Eli Meir Kaplan promotes a very cool project he’s doing on soul musicians from DC called Soul51. The packaging and cover design of this booklet really makes it a stand out. Eli told me, “I’m a big fan of soul music and music in general and I’ve often wondered what happened to the artists whose records I would see in stores but didn’t b
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We Are The Rhoads Promo 2013

This smartly designed newspaper/magazine features some of Chris and Sarah Rhoads‘ favorite work. Type and image work beautifully together in this striking layout. Extra consideration with a gold foil deboss on the cover and the inclusion of perforated leave behind cards really make this a stand out promo. Sarah says, “The promo we sent out this year was an oversized newspaper/magazine hybrid at 15″
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Discard Your Promos Here

Photographer Sean Sprague gives us a promo that mocks itself and the whole idea of sending promos. It certainly raises questions and challenges the system of self-promotion. Sean says, “I’m not a big self-promoter and have been frustrated with getting work seen by art directors. I have sent out fine art prints, postcards and booklets with some success, but not overwhelming. So when it came time to do anot
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Lee Love Stays True

It’s so important to stay in touch. A holiday or new project presents a great opportunity to create a meaningful promotion to remind people of what you can do. For holiday promos, try not to get too cliché and instead create something that reflects who you are. For example, check this out. Photographer Lee Love sent this promo to key potential advertising and editorial clients for Valentine’s.   
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A Useful Promo

It’s always a good idea to create a promo that’s entertaining and interesting to look at. If you can make that promo something people would actually keep around and use – well that gets you bonus points. Case in point, check out photographer Jonathan Hanson‘s 2013 Calendar. Jonathan says, “In September I made a post asking readers to choose between the two layouts below for my January ma
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All Aboard with Matt Dutile

Recently I featured very cool and unique business cards for photographer Matt Dutile. He’s followed up with this fun new promo. This promo is such a great way for a travel and lifestyle photographer to frame his work. The “boarding pass” looks and feels so authentic – something that really takes things to the next level when referencing the iconography of a given visual system. Matt takes thin
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Michael Indresano Conjures Summertime

As the days get shorter (it’s getting dark at 4pm here in New England) and colder, summertime memories feel far away. That is until I see Michael Indresano‘s wonderful summertime promo, which conjures warm sunshine, cool drinks and lazy summer days.  ”Like any good business knows, you need to keep things fresh — or run the risk of losing your audience’s attention. Well, we like to keep our clie
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Photos in Context – Tim Cochrane’s New Promo

British photographer and film maker Timothy Cochrane shows off his work in this well done newspaper style promo. Tim told me, “[It's] in the style of a newspaper, the idea being trying to show a client what the photos look like in a tangible printed format.” The newspaper format works well in featuring Tim’s photographs and it’s a smart idea to add context to the images. A newspaper format als
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Journey to Berlin with Noah Webb

Great concept for the presentation of this body of work by photographer Noah Webb. This “passport” to Berlin is part of a series that Noah has done, each book dedicated to a place he’s visited and photographed. They really do look and feel like authentic passport books. Check out his Passport to Italy. Noah told me, “When people ask me what type of photography I like best, I usually respond th
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Wow! Danny Cohen’s Pop-Up Postcard Is Awesome!

Australian photographer Danny Cohen‘s new promo is one of the coolest “postcards” I’ve seen yet. Who doesn’t love a pop-up card! Danny says, “I’ve had a busy year shooting mainly advertising work and I’ve just finished launching my new brand and promotion. I decided to attempt to create a promo piece that creatives wouldn’t have seen before, especially from a phot
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Vintage Nostalgia for Julian Love’s Latest Promo

Recently, UK-based travel photographer Julian Love worked with Wonderful Machine to promote his latest project, a collection of images following the journey of Clara Hayward, a young woman traveling from London to Istanbul in search of adventure in 1931. This is a very thoughtful promotional project, right down to the wonderful visual references and period details that draw one into the nostalgia of the story. ItR
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Stories of Italy by Peter Taylor

Check out this eye catching promo celebrating stories and images from Italy – created by photographer Peter Taylor. Makes for a great mailer. Peter says, “I had been trying to figure out a couple of things since the beginning of 2012. One, how best to promote the stories from Italy and, two, what kind of big promo to do this year. Then it hit me, just combine them! The idea of doing a small newspaper/news
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A Tasty Promo Design

Daniel Blackman, a freelance designer from the UK, recently emailed me to share his latest promotion. It’s a wonderfully fun “in the box” visual parody. What a great way to stand out! Daniel says, “the idea is that these would be printed up and given away to prospective clients or employers with my portfolio packed neatly inside as a foldout brochure (in a burger style of course) – It would be
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