There are few professions for which one’s means of self-promotion is more scrutinized and judged than in the creative industries. Which means you’ve got to have the work and find the best means of showing it off in order to make a name for yourself. With that in mind, check out this great looking magazine promo from architecture photographer, Joshua Dool. The magazine format will resonate with clients and the layout and combination of photographs works well to highlight Joshua’s work. A magazine format is relatively inexpensive to make and ship. It also allows you to include a lot of work in an immediately understood and contained format.
Joshua told me,
“I am an Architecture photographer from Vancouver, BC. I have recently produced 200 magazines with a selection of my recent photography, and am getting set to mail these puppies out. I am sending them to a selection of Architects across North America and Europe that I regularly converse with, and some new future clients to be (hopefully).
I designed the magazines myself and had them printed through Short Run Printing ltd.,and I sourced the blue translucent vellum envelopes from JamPaper. The plastic business cards were made by Rock Design here in Vancouver, and are loaded inside the magazine for delivery.
I’ve had great luck with my mailers in the past, but I wanted to step it up from my traditional oversized postcard in a classy envelope routine. This took alot more time to desing, produce, and package….but I think it’s worth it. My target clientèle are Architects, and a magazine is a format they are used to, and my hope is that this gets shared around the office a bit more than a postcard would be.”