About a year ago my co-author, Larry Volk, contacted Anthony Georgis about including his compelling promotional book, “Blood Makes the Grass Grow” (a photo essay about the high school girl’s rugby league in Portland) in our book. The project’s website can be found here: http://www.bloodmakesthegrassgrow.com/.
A few weeks ago Anthony emailed to let me know about a cool new project he recently completed – Levi’s “Go Forth” campaign. He also created a stand alone website for the project which won him a feature in this month’s PDN Photo Annual.
I asked Anthony if he would share a bit about the Levi’s project and what he’s been up to since “Blood Makes the Grass Grow.” This is what he had to say:
The past year has been really amazing. I had been getting quite a bit of interest in my work based on my photo essay “Blood Makes the Grass Grow” about the high school girl’s rugby league in Portland. It was really rewarding to get noticed for something that I’d shot as a personal project and it was nice to have that translate into some assignments. One of the clients I started working with on a regular basis is Nike. I’ve been shooting with them quite a bit and that’s pretty much a direct result of the rugby project.
I also got commissioned to shoot a really unique project for the Levi’s Go Forth campaign. It was basically a dream job. The assignment was a completely unscripted 30 day road trip across America. Levi’s wanted the shoot to have a spontaneous feel so there was no producer, no schedule, no crew, and no models. It was just me and a camera and a writer friend who did interviews along the way. It was a truly amazing and humbling experience. I created a stand alone website for the project that got into the PDN Photo Annual and I’m in the process of printing a custom portfolio book of the images.
I’ve been working on a couple personal projects that have to stay under wraps for now, but that I’m really excited about. If I’ve learned anything in the past year, it’s that you just have to keep working on the things you’re truly passionate about, and everything else will fall into place.
Check out the Levi’s Go Forth campaign at: http://www.anthonygeorgis.com/
Photographs from the Campaign
All images copyright Anthony Georgis ©2010